FIAT powers forward with electrification and style: orders now open for the Fiat 500e Giorgio Armani Collector’s Edition

• Fiat 500e Giorgio Armani Collector’s Edition embodies FIAT’s commitment to sustainability while maintaining Italian style and elegance.
• Orders are now open in Europe and will soon be available in the Middle East, Africa, and North America, showcasing that it is indeed possible to change the world without compromising on beauty and style.
• At this link the commercial “Ovation” with the tagline “Don’t drive it, wear it”.
  

Promoting electric vehicles is crucial to building a more sustainable future, and this is a core priority for FIAT. The brand’s electrification journey is built on two key principles: redefining the concept of the electric car and doing so through the lens of beauty. But why focus on beauty? Because beauty sparks emotions, joy, and a sense of responsibility. It makes electric driving not only exciting and attractive but also ethically right, creating a shift in perspective toward a more sustainable world, one car at a time. With this vision, FIAT introduces the new Fiat 500e Giorgio Armani Collector’s Edition, a harmonious blend of Italian elegance and ethical commitment, designed to change the world with unparalleled style. The Fiat 500e Giorgio Armani Collector’s edition, the ultimate embodiment of Made in Italy design on four wheels, revealed during the FIAT 125^th anniversary celebrations, which symbolically coincided with the 90^th birthday celebration of Maestro Giorgio Armani, is now available to European customers.

In a remarkable resurgence of their partnership, the two renowned Italian brands have once again joined forces. Their first collaboration in 2020 produced a unique, 500e one-off, and now they have reunited to create something truly exceptional. This venture marks the first time that two of Italy’s most iconic symbols of design, elegance, craftsmanship, and innovation have combined their talents to produce what can only be described as timelessly Italian excellence.

This vehicle, proudly produced at the FIAT Mirafiori plant in Turin, is more than just a mode of transportation; it is a statement piece, reflecting the pinnacle of Giorgio Armani’s expertise and the refined artistry of FIAT’s Centro Stile in Turin. The collaboration involved extensive work between the designer and the FIAT team over several months, aiming to encapsulate the essence of both brands into a single masterpiece. The result is a vehicle crafted with the same meticulous attention to detail and dedication to quality that you would expect in a high-fashion collection. Hence its name, a blend of quality choices, materials, colors, and overall design that mirror the same precision and style defining both the automotive and fashion worlds and resulting in a true Collector’s edition.

This automotive and fashion masterpiece, adorned with design elements exclusively crafted for this special series, will be available for a limited time, only during 2025. For those who order it, a dedicated Welcome Letter signed by Olivier Francois and Giorgio Armani will accompany its delivery, adding a personal and prestigious touch to the experience.

For the 500e Giorgio Armani Collector’s edition, two distinct and exclusive colors have been crafted, each enhancing the car’s elegant hatchback design. The first is dark Green micinalised, a modern and technically advanced color that mirrors Giorgio Armani’s signature style and refined taste. The second is ceramic Greige, a sophisticated and nuanced shade invented by Armani. This unique color merges gray and beige to produce a hue that is both elegant and distinctive, reflecting the innovative spirit of the collaboration.

For the exterior, the Italian designers focused on minimizing contrasts and embellishments to achieve a sleek, monochromatic look that aligns seamlessly with Armani’s aesthetic. The most striking feature of the exterior design is the wheels, which have been custom-crafted to prominently display the GA logo on a grand scale. These wheels serve as a focal point, ensuring the car makes a bold impression from a distance. The design not only emphasizes the collaborative spirit of the project but also enhances aerodynamic efficiency through a subtly three-dimensional surface. The wheels feature a sophisticated burnished bi-tone anodized finish and delicate lateral grooves, adding a layer of refinement and elegance to the overall appearance.

The interior of the 500e Giorgio Armani Collector’s edition exemplifies exceptional craftsmanship, highlighted by chevron stitching and three-dimensional patterns on the central seat inserts that evoke traditional tailoring techniques. The use of materials within the cabin reflects both elegance and the highest quality, blending cutting-edge and artisanal methods. Innovative touches include a dashboard insert made from laser-cut wood, which offers a softness similar to luxurious fabric. This is complemented by highly detailed artisanal elements, such as intricate embroidery, showcasing a dedication to fine craftsmanship. The vehicle also features the Milanese Maestro’s logo on the wheels and seats, with his signature prominently displayed on the dashboard, interior doors, and rear window, reinforcing the collaboration’s distinctive character and attention to detail.

The 500e Giorgio Armani Collector’s edition boasts cutting-edge features, including Full LED Infinity Design headlamps and a sleek glass roof that enhances its modern aesthetic. On the technological front, the car is equipped with a high-end JBL audio system, a 7" TFT Display, a 10.25" Touch Screen NAV, DAB Radio, and supports Wireless CarPlay/Android Auto for seamless connectivity. Under the hood, the vehicle is driven by an electric motor delivering 87 kW and 118 hp, providing an impressive range of up to 320 km according to the WLTP combined cycle. Additionally, the 500e Giorgio Armani is fitted with the latest ADAS and a Level 2 assisted driving system, ensuring both advanced functionality and a safer driving experience.

The exciting Collector’s edition is currently available for purchase in Europe, with plans to expand its availability to other regions around the globe in the near future.
 

The new “Ovation” campaign
This one-of-a-kind collaboration is beautifully captured in the captivating and stylish spot, Ovation (LINK). The visual narrative begins with the cover of the iconic song “Città vuota,” as the camera follows the night-time journey of the new Fiat 500e Giorgio Armani Collector’s Edition through the deserted streets of Milan. Passing by landmarks such as the Armani Hotel, Milan’s fashion avenues, and the Armani boutique, the absence of people emphasizes the city’s emptiness, vuota.

As the car continues its journey, a surprising and spectacular moment unfolds: the iconic Via Montenapoleone has transformed into a stunning catwalk. An eager audience awaits the arrival of the Fiat 500e Giorgio Armani Collector’s Edition, and when the car finally makes its grand entrance, the atmosphere erupts in an elegant and emotional ovation. The entire city seems to celebrate this extraordinary new model as the tagline “Don’t drive it, wear it” appears.
 

CREDITS
Agency: 777
Executive Creative Director: Andrea Stillacci
Creative Director: Raffaele Balducci
Creative team: Federico Albanese, Marta Foli, Thomas Marino
Client Director: Stefano Piccini
Client service: Federica Tos
 

Producers
Production company: Buddy Film
Executive producer: Alessio Gramazio
Director: Federico Brugia
Director of Photography: Marcello Dapporto
 

Music
Title: Città Vuota
Composers: D. Pomus / M. Shuman / G. Cassia
Publishing: Warner Music Publishing Italy Srl
Master: Red Rose Productions
Arranging and performing covers: Flavio Ibba- Carlo Palmas
Vox: Lucrezia Bosso