Eater and Campbell’s® Premiere Flavor House, Hosted by Richard Blais

Eater, the online destination for food and restaurant obsessives, has partnered with Campbell’s® to premiere Flavor House – a creator-friendly, first-of-its-kind series that brings Campbell’s soups to kitchens everywhere. The social-first series highlights nine Campbell’s soups, including new spicy flavors, through exciting cooking challenges and behind-the-scenes confessionals. Hosted by celebrity chef Richard Blais, the series features three chef influencers as they take on a trio of challenges in the Flavor House, designed to test their culinary skills and redefine comfort food for the next generation of families.

“The launch of Flavor House gives us the chance to enhance our cooking credibility with their food-passionate community through an engaging, reality-based format, while showcasing the versatility of Campbell’s condensed soups as a pantry staple,” said Matt Mansour, Director of U.S. Paid Media Strategy & Partnerships at Campbell’s. “Eater’s new vertical, Eater at Home, provides a trusted platform for trend-focused content, connecting with an audience that values both quality and innovation.”

From transforming Campbell’s soups into spicy appetizers to crafting restaurant-quality meals at home, each challenge is judged by three Campbell’s brand fan judges, making every moment count in the quest to create the most flavorful dish. The chef influencers include Tess Sinatro, Kolby Kash, and Blake Menard, who each share their cooking secrets and funny BTS moments during Kitchen Confessionals as they navigate the cooking challenges. Each segment highlights how Campbell’s soups are used in each dish, as Richard Blais adds expert play-by-play commentary to the mix.

Richard Blais is an American chef, television personality, restaurateur and author. He appeared on the cooking show Top Chef, and is known for his take on classic American cuisine. Blais was the runner-up for the fourth season of Top Chef and returned several seasons later to win Top Chef: All-Stars.

“Partnering with Campbell’s on the Flavor House video series was a natural fit for Vox Creative,” said Ezra Gould, Senior Creative Producer & Director at Vox Media. “Campbell’s iconic products gave us the perfect foundation to create an engaging, cooking based series that felt right at home with Eater’s audience—food lovers who appreciate both creativity and quality. And of course, the food was incredible too.”

For more information about Campbell’s Flavor House campaign, visit: eater.com/flavorhouse

About Campbell’s

For more than 150 years, Campbell (Nasdaq: CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated fiscal 2024 net sales of $9.6 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Michael Angelo’s, noosa, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snyder’s of Hanover, Swanson and V8. Campbell has a heritage of giving back. The company is a member of the Standard & Poor’s 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com.

About Eater

Eater is the locals-first authoritative guide to eating better. With editors across the country covering more than 20 local dining scenes, Eater sits at the center of the food and dining world, shaping food culture with its award-winning journalism and programming, as well as its beloved maps and guides. Eater is the leading voice in food media, with a devoted following on digital, social, audio, and video platforms; and products including cookbooks, cookware, and travel guides.

About Vox Media

Vox Media is the leading modern media company, reaching audiences everywhere they are. Known for editorial properties, including Vox, SB Nation, New York Magazine, The Dodo, and The Verge, the company’s portfolio features the most relevant, respected, and engaging editorial properties and voices. The company is also home to award-winning storytelling businesses such as Vox Media Studios and the Vox Media Podcast Network, as well as innovative technologies that support the entire media industry, including the Concert advertising marketplace. Vox Media proves that quality can scale.