Dale Earnhardt Jr. and Budweiser Set for Iconic Reunion

Times may change, tradition rolls on which is why Dale Earnhardt Jr. and Budweiser are reuniting to bring back one of the most recognizable paint schemes in racing history. The NASCAR Hall of Famer will drive the historic No. 8 Chevrolet with the iconic Bud King of Beers paint scheme once again for a limited series of Late Model Stock Car Races in 2024 and 2025. The paint scheme will make its return to the track for the first time in 17 years on November 23, 2024 when Earnhardt Jr. competes in the South Carolina 400 at Florence Motor Speedway.

In addition to the infamous red-and-black paint scheme, Earnhardt Jr. will return to his stylized No. 8, made famous during his tenure behind the wheel from 1999 through 2007.

“It is an incredible opportunity for me to be able to reunite with Budweiser, and the No. 8,” said Earnhardt Jr. “Budweiser and I had some great memories with that iconic scheme and number. We’ve always supported each other over the years. It’s going to be really special for me to be able to represent that brand on the racetrack again.”

This return for Budweiser is the latest in Anheuser-Busch’s long-standing commitment to NASCAR and the motorsports industry. With driver partnerships, key event sponsorships and media investments in the sport, Anheuser-Busch has proudly supported and elevated NASCAR through Budweiser, Busch and Busch Light for more than 40 years.

“There are names that when mentioned, draw on the significance of their place in American history. Among them, Budweiser, and Earnhardt,” said Matt Davis, Vice-President of Partnerships at Anheuser-Busch. “This return to the racetrack alongside Dale with the Bud King of Beers paint scheme is another chapter in Anheuser-Busch’s long and storied sports history.”

Anheuser-Busch and its brands Budweiser, Busch and Busch Light have a proud history supporting NASCAR legends and growing forces in the sport – notably as the primary sponsor of Earnhardt Jr. for nine seasons, through a 13-year partnership with Kevin Harvick, and with Busch Light as the current primary sponsorship of Trackhouse Racing’s Ross Chastain announced in 2023.

JR Motorsports is showcasing the return of this iconic pairing with a line of Budweiser x Dale Jr. merchandise that is nostalgic of the early 2000s. Available now at shopjrnation.com.

Stay up to date with the event by following along on the JRM X account and watching on www.FloRacing.com.

ABOUT BUDWEISER

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.    

Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America’s most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. 

ABOUT JR MOTORSPORTS

JR Motorsports is the racing operation co-owned by NASCAR Hall of Fame member and 15-time Most Popular Driver Dale Earnhardt Jr., Kelley Earnhardt Miller and NASCAR Hall of Famer Rick Hendrick. Now in its 23^rd year of overall competition, JR Motorsports competes in multiple divisions, including the NASCAR Xfinity Series where it currently fields four full-time teams and earned championships in 2014, 2017 and 2018. The company also owns seven titles in regional Late Model divisions with consecutive championships in 2022-23 and a prized national title in 2020. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com.