That’s Hot: Hampton by Hilton Partners with Paris Hilton to Serve Up a Glamorous Spin on Its Signature Waffle

Hampton by Hilton, in collaboration with Paris Hilton’s 11:11 Media, is adding a pop of pink and a dash of sparkle to its legendary waffle lineup with the Sparkling Strawberry Hampton Waffle by Paris Hilton. Guests can enjoy the new waffle during their stay at more than 2,400 hotels in the U.S. and Canada, for the first time ever, purchase the waffle mix with edible glitter online to recreate Hampton’s beloved breakfast experience at home.

For 40 years, Hampton by Hilton has set the standard in its category, pioneering the concept of free hot breakfast and becoming the first hotel brand to offer make-your-own Belgian-style waffles. Now, through its partnership with Paris Hilton’s next-gen media and lifestyle company 11:11 Media, the Sparkling Strawberry Hampton Waffle by Paris Hilton takes center stage as the latest addition to the brand’s innovative flavors, joining previous guest favorites like pumpkin spice, red velvet, and lemon. 

Inspired by Paris Hilton’s signature style, this limited-time flavor is the delicious result of a creative partnership between the pop culture icon and Hampton by Hilton. In addition to indulging in the waffles at Hampton hotels, breakfast lovers can purchase a Sparkling Strawberry Hampton Waffle Kit for $29.99 at ShopHampton.com/Waffles while supplies last. The kit includes a 33-ounce canister of waffle mix, a container of edible glitter and Paris Hilton’s personal recipe for elevating breakfast with iconic fun and flavor and marks the first time that guests can create the Hampton Waffle at home.  

“I had so much fun partnering with Hampton by Hilton on this fabulous new flavor,” said Paris Hilton, CEO of 11:11 Media. “The Sparkling Strawberry Hampton Waffle is totally iconic, sweet, and so me. I’m excited for everyone to try it and start their mornings with a little sparkle.” 

Paris Hilton added her own stylish twist to the Sparkling Strawberry Hampton Waffle, working in collaboration with the newly crowned Waffle Bosses, a trio of breakfast attendants from around the world who provide a memorable breakfast experience for our guests. Together, they helped create a decadent recipe that transforms this breakfast favorite into an over-the-top delight. Here’s how to recreate it at home.

Makes 1 Waffle

• Sparkling Strawberry Hampton Waffle 
• Strawberries 
• Chocolate Sauce 
• Chocolate Chips 
• Optional: Whipped Cream 
• Optional: Edible Glitter

1. Top your freshly cooked Sparkling Strawberry Hampton Waffle with a handful of fresh, sliced strawberries.
2. Drizzle with chocolate sauce and add a dash of chocolate chips.
3. Add a swirl of whipped cream to complete this delicious treat.

For an extra touch of Sliving, lightly sprinkle whipped cream with edible glitter.

To learn more about Hampton by Hilton and the Sparkling Strawberry Hampton Waffle, please visit stories.hilton.com/hampton and HamptonbyHilton.com