Rolls-Royce Motor Cars Announces New President for North America

• Jon Colbeth to succeed Martin Fritsches as President of Rolls-Royce Motor Cars North America
• Colbeth, currently Rolls-Royce Motor Cars Global Head of Ownership Services, assumes the role from 1 January 2025
• Colbeth brings more than six years’ experience with the Rolls-Royce marque
• Fritsches moves to new position inside the BMW Group after six years at the helm of The Americas region

“I am delighted to welcome Jon Colbeth to his new role as President of Rolls-Royce Motor Cars North America. Jon’s intimate knowledge of the Rolls-Royce marque and our clients’ needs, combined with his exceptional track record, make him ideally suited to lead our largest global market. We thank Martin for his outstanding contribution to Rolls-Royce’s success in The Americas. His leadership has been instrumental in strengthening our position in this crucial market, and we wish him continued success in his new role within the BMW Group.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has announced that Jon Colbeth has been appointed President, Rolls-Royce Motor Cars North America from 1 January 2025.

Jon was born and raised in North America and joined BMW Group in 2007. Since then, he has held various leadership positions across Parts Logistics and Ownership Services. In 2015, he took on his first international assignment as Aftersales Director of Northern Europe, based in Stockholm, Sweden.

In 2018 he joined Rolls-Royce Motor Cars in Goodwood, England, as Global Head of Ownership Services, responsible for all aspects of the post-purchase client journey. During his tenure at Goodwood, Jon established strong personal relationships with dealer partners and valued clients worldwide.

He has transformed the global ownership experience through several initiatives, including establishing a new state-of-the-art parts distribution network that ensures seamless service support for clients worldwide. He also pioneered the marque’s first-ever extended ownership programme.

Jon also expanded the marque’s accessory business, further strengthening the bond between the world’s leading luxury brand and its exclusive clientele.

Jon Colbeth replaces Martin Fritsches, who will depart Rolls-Royce Motor Cars North America to take up a new position within the BMW Group. Prior to Rolls-Royce, Martin held a number of BMW Group senior positions around the world. Under his six-year stewardship, Rolls-Royce North America has seen consistent growth and value creation in the region, cementing its position as the largest market globally for Rolls-Royce Motor Cars.