A new era of texting has begun: 3 Ways Apple’s RCS Adoption Changes The Texting Game

For years, Apple has relegated text messages with Android users to outdated SMS/MMS technology, leading to frustration for consumers, with the infamous “green bubble” often signaling a subpar experience for cross-platform communication. Now, in a significant move that’s set to reshape the messaging landscape, Apple is finally adopting Rich Communications Services (RCS), the modern messaging standard. 

With the rollout of iOS 18, Android and iOS users can now experience more inclusive communications and enjoy high-quality media sharing and more seamless group chats. Apple’s adoption of RCS is a major milestone that benefits the entire smartphone industry, and it’s especially good news if you’re considering a switch from iOS to Android. 

In fact, 20% of new motorola razr users have switched from iOS devices, demonstrating growing interest in the flippable form factor, innovative smartphone features, and stylish design. A more seamless messaging experience makes the transition easier than ever.

Whether you’re a current Android user or thinking about switching to a Motorola device, here’s what you need to know:

What’s improving

Apple adopting RCS enables key features like high quality media sharing, read receipts, typing indicators, and seamless group chat management, no matter your device. Android smartphone users have been able to use RCS features for years with Google Messages. Now, users will have the same benefits with cross-platform communications.

Why it matters:

• A modern messaging experience for everyone. Both Android and iOS users will benefit from the improved communication experience enabled by RCS. Features like high-quality media sharing, read receipts, typing indicators, and easy group chat management make cross-platform conversations smoother and more enjoyable for all users.
• A more inclusive digital environment: It shouldn’t matter whether you have the same device as your friends. By increasing the compatibility between messaging platforms, we ensure a more inclusive communication environment for everyone.
• A step towards bridging the digital divide: Universal RCS adoption marks a significant step towards breaking down the digital divide and promoting equality in mobile communication. By eliminating many of the cross-platform messaging quirks that have contributed to the “green bubble” stigma, RCS helps to level the playing field and ensure that all users, regardless of their device, have access to the same advanced messaging features.

There’s More Work To Do

Though progress has been made with RCS, there’s still work to do. There are other RCS texting features that Apple can implement, like reactions to media, or in-line replies, to make conversations between iOS and Android users better for everyone.

In the meantime, celebrate green and blue bubbles becoming friends by making sure your friends with iPhones have the latest OS. Learn more on  Instagram, X, Facebook and LinkedIn, and explore more benefits of RCS on android.com.