The LEGO Group breaks ground on Innovation Campus – new home for product designers

CEO Niels B Christiansen and Chief Product and Marketing Officer (CPMO) Julia Goldin today broke ground on a 50,000 sqm Innovation Campus in the LEGO Group global headquarters in Billund, Denmark.

The new building will house 1,700 creative colleagues from across product marketing and development, gaming, product and quality teams including the company’s 600+ designers in one space to create the LEGO experiences that inspire children and adults across the globe. The building will also be home to the world’s largest library of LEGO elements covering a collection of around 20,000 different LEGO elements in 70 different colours.

The new Campus is part of the LEGO Group’s commitment to building and creating a world class headquarters in Billund where more than 5,900 employees from around 90 countries work.

Niels B Christiansen, CEO, said: “I am thrilled to mark the beginning of construction of another new campus as we continue to invest in attractive workplaces for our colleagues around the world. Not only is the building design creative at its core – it is also true to our sustainability ambitions, including our commitment to reducing carbon emissions.”

LEGO bricks also played a pivotal role in the building’s design. CEBRA Architects invited colleagues who will work in the building to provide input to their future workspaces at different stages of the design and frequently used LEGO bricks to capture and evolve ideas. Consultations were held over 18 months during the design process to ensure the building provided the right environment to inspire creativity and idea-building while reflecting the company’s values and commitment to sustainability.

The result is an innovative building in six overlapping modules with up to four floors featuring play zones and atriums and a bustling PlayWay that moves through neighbourhoods and connects people and functions. There will be lots of green spaces and maximised daylight to spark creativity, in a structure made entirely from sustainable wood.

Julia Goldin, CPMO of the LEGO Group, said: “Innovation Campus will be an inspiring workplace that honours the modular design of LEGO bricks. With colleague input playing a key role in shaping the overall design, the campus will foster creativity, inclusivity, and the free flow of ideas.

“We have a truly global and diverse team, and this new building has been designed to represent the fun and innovation embodied by the LEGO brand. The space will serve as a global centre for product and design excellence, enabling opportunities to explore new dimensions of creativity, including digital experiences and interactive design, ensuring we continue to innovate every aspect of the LEGO experience. By bringing our teams together into one building, Innovation Campus becomes a unique and powerful driver for uniting all aspects of our development process, from groundbreaking physical products to immersive digital experiences and world-class marketing, all under one roof.”

Sustainable design and construction

Sustainability has also been central to the design. The building’s innovative wooden structure will feature a core and walls of FSC certified timber. This helps achieve a significant reduction in upfront emissions. The building aims to meet LEED Platinum standards by enhancing energy efficiency, materials, biodiversity, and water conservation. This is achieved through deliberate choices made throughout the design, like overall building geometry, building heights, or façade design.

The new Innovation Campus is set to open in 2027.

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Notes:

Innovation Campus

• Site covering 4 hectares – about 8 football fields.
• Located at Kløvermarken 31, Billund, Denmark on a greenfield site owned by KIRKBI A/S.
• Third LEGO Campus that forms part of the LEGO Group’s Billund Headquarters.
• Built and financed by KIRKBI A/S.
• Partners: CEBRA Architects, NIRAS Building Engineering, and NIRAS Construction Management

The LEGO Group in Denmark

• The LEGO Group employs more than 6,200 people in Denmark, over 5,900 of which are based in Billund.
• Over the years, the company has continued to invest in its headquarters with expanded and upgraded facilities, opening the LEGO Campus in 2022, as well as the ongoing construction of the Kornmarken Campus and Innovation Campus set to open in 2025 and 2027 respectively.
• The LEGO Group is investing in a new hub in in Copenhagen set to open in 2027 in The Stamp, a building currently under construction in the Postbyen development.
• In 2022, it opened a Digital Office in Copenhagen to support its long-term digital ambitions and complement its Digital Offices in Billund, London and Shanghai.

About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.

For more information: www.LEGO.com