PUMA Digs into the Archives to Revive the King Indoor

The PUMA King franchise was established in 1966 with the original King, a flagship performance style that has graced football’s most famous pitches, and the feet of some of the sport’s most beloved stars. 

Now PUMA reaches into its archive to reintroduce a mainstay of the King family, the 1999 PUMA King Indoor. The King Indoor’s versatility and comfort allowed the silhouette to find favor outside of sports, as a classic lifestyle shoe.

The King Indoor transcended the world of street cages and indoor courts to become a subcultural status symbol, and then a street-style star, the shoe was adopted as the shoe of choice for individualistic youth across Europe, from the UK to Italy. It’s a shoe that means many things to many different people; your team on the local pitch, or your neighborhood crew at the club. Later, German designer Jil Sander added her own spin to the silhouette that harmonized Sander’s signature minimal-chic aesthetic with the heritage of the King, marking one of the very first fashion-sport collaborations. Production of the King Indoor was then halted in 2015.

The unmistakable PUMA King Indoor is reissued for 2024 with a premium stitched leather upper, paired with a pitch-inspired lace shroud, as well as a gum outsole. Gold accents appear throughout, including on the “King” wordmark logo that can be spotted on the upper.

This year’s PUMA King Indoor campaign was captured by iconic British photographer Ewen Spencer, who is known for lensing youth and subcultures. In his early career, his seminal work captured emerging UK music scenes of the early 2000s, an era when the PUMA King reigned supreme. 

The PUMA King Indoor will be making its return on November 23, 2024, and will be available at select retailers globally, including Voo Store, Bodega, Slam Jam, LN-CC, SSENSE, and Beams.