Authentic Unveils First Barneys New York Residences in Partnership with Sequence Tulum

Authentic Brands Group (Authentic), a global brand development and licensing company, announces a partnership with Sequence Tulum to introduce Barneys New York’s branded residences in Tulum, Mexico. The residences, which are located in the prestigious Luum Zama community, blend modern design with the renowned Barneys New York brand experience. LocoLuxury, Tulum’s premier luxury hospitality company, will oversee the management of the Barneys New York Residences.

The Barneys New York Residences consist of ten uniquely designed units, including eight 4-bedroom residences and two 5-bedroom penthouses. Each unit is meticulously crafted with its own unique color palette and ambiance, enhanced by lavish interiors and expansive windows that provide stunning views of the surrounding lush landscape.

“We are thrilled to partner with Sequence Tulum to bring this extraordinary project to life,” said Ber-tia Barron, SVP, Luxe Brands at Authentic. “The Barneys New York Residences merge the beauty of Tulum with the iconic style and sophistication of Barneys, providing a truly elevated living experience.”

“Each residence offers an unparalleled blend of luxury and cultural immersion,” said Daniel Briman, CEO of Sequence Tulum. “From the serene natural surroundings to the bespoke services, we’ve designed every detail to embody the spirit of Tulum while delivering the sophistication and legacy of the Barneys New York brand.”

Guests will enjoy a range of amenities, including an ice bath, jacuzzi, hammam and sauna. Each residence also comes with a dedicated concierge, private chef options and personalized experiences tailored to guests’ preferences.

For more information or to make a reservation, visit barneysnyresidences.mx.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $32 billion in global annual retail sales, Authentic’s brands have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.

Authentic’s brand portfolio includes Shaquille O’Neal, David Beckham, Sports Illustrated, Dr. J, Greg Norman, Neil Lane, Thalia, Marilyn Monroe, Elvis Presley, Muhammad Ali, Reebok, Champion, Brooks Brothers, Barneys New York, Judith Leiber Couture, Ted Baker, Hunter, Vince, Hervé Léger, Frye, Nautica, Juicy Couture, Vince Camuto, Lucky Brand, Aéropostale, Forever 21, Nine West, Sperry, Rockport, Eddie Bauer, Boardriders, Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Spyder, Volcom, Prince, Izod, Van Heusen, Hart Schaffner Marx and Thomasville. 

For more information, visit authentic.com.