adidas Originals and Sporty & Rich Channel Retro Running Culture with their Collaborative Take on the SL72 Sneaker

adidas Originals and Sporty & Rich have come together once again to introduce their latest collaborative footwear collection. Inspired by the timeless energy of the 70s, the Emily Oberg led brand brings its distinct aesthetic lens to the SL72 silhouette in three carefully curated colorways.

A deep cut homage to the archive, reborn for the streets of today, the adidas Originals SL72 Sporty & Rich features a nylon upper with suede overlays and leather stripes. High contrast colors and era defining palettes then complete the look in signature style.

For sport, for leisure, for play, for always. The adidas Originals SL72 Sporty & Rich launches on November 23^rd on sportyandrich.com and is available on November 26^th via CONFIRMED, adidas.com, adidas stores and selected retailers.

Founded by Emily Oberg in 2014, Sporty and Rich began as a mood board for life; a collection of images from past and present that represent a life surrounded by beauty. It soon expanded into a print magazine, covering design, iconic figures, creativity, and forgotten moments and places. Now, the brand offers a collection of simple, yet thoughtfully designed products that emphasize longevity over momentary relevance.