Obviously Joins the Walmart Connect Partner Network

Custom Creator Networks, Targeted Campaigns, and Rapid Content Delivery at Scale

Obviously, VML’s full-service influencer marketing and content solutions agency, is now officially a part of the Walmart Connect Partner Network. With this integration Obviously is able to leverage Walmart’s first-party data and Walmart DSP to design high-impact influencer campaigns, connecting brands with their most valuable shoppers across digital and in-store channels.

With Walmart Connect’s data and reach, Obviously identifies top-performing influencer content and amplifies it through precision-targeted ads that engage shoppers at key moments. Brands working with Obviously benefit from Joint Business Planning (JBP) credit for DSP spend, enhancing the value of their campaigns within the Walmart ecosystem.

Obviously’s AI-powered technology and custom creator networks offer brands tailored solutions that generate measurable outcomes. From selecting the best-fit influencers and creating engaging content to optimizing campaigns, Obviously manages every detail, ensuring seamless execution and impactful shopper engagement.

We’re excited to join the Walmart Connect Partner Network. This integration expands our ability to deliver relevant content to Walmart shoppers, helping brands drive awareness and conversions in today’s competitive retail environment.

Mae Karwowski

CEO, Obviously

Brands benefit from Obviously’s integration with Walmart Connect, gaining access to:

• Custom Creator Networks: A scalable network of vetted influencers, developed to provide access to a larger pool of creators while ensuring they align with brand objectives. This approach maximizes both influencer quality and quantity, driving authentic engagement and delivering ROI.
• Targeted Campaign Optimization: Walmart DSP’s first-party data powers precise audience targeting to drive online and in-store conversions.
• Rapid Content Delivery: High-quality influencer-driven content delivered within 48 hours, enabling brands to stay responsive in a fast-paced marketplace.
• JBP Credit: Brands receive JBP credit for their DSP investment, further increasing the value of their Walmart campaigns.
• Advanced Reporting & Optimization: Real-time custom dashboards offer insights such as engagement rates, competitor analysis, and ROAS, allowing for ongoing campaign refinement.

Contact us to learn more about how Obviously can elevate your brand’s reach within the Walmart Connect ecosystem.