ADA Strengthens Team and Inks Strategic Deals in Southeast Asia

ADA, the global independent music distribution and artist services arm of Warner Music Group, is expanding its Southeast Asian footprint with enhanced operations in Indonesia and Thailand. As part of this initiative, ADA has appointed Rasti Sryantoro as Head of ADA Indonesia and Arisa Maruekatat as Head of ADA Thailand, while finalising several strategic deals in the region

In Indonesia, Rasti brings nine years of experience in the music industry, having worked with notable organisations such as Sony Music and AMity Asia Agency. As the founder of Sofar Sounds Jakarta, she has transformed the live music scene through innovative pop-up concerts that connect artists with audiences worldwide. In her new role, Rasti will develop tailored strategies to elevate Indonesian music, helping artists gain visibility in both regional and global markets.

To strengthen its presence in Indonesia, ADA has successfully extended its partnership with DPM, one of the country’s largest music companies, to amplify its artists. This collaboration connects ADA with with 28 independent record labels, including VMC, Le Moesiek Revole, Sani Sentosa Abadi, Graha Prima Swara and Pelangi Records, and focuses on enhancing the international profiles of renowned Indonesian artists such as Armada, Marcell, Ada Band, Dewa, Andra & The Backbone and many more.

ADA is also thrilled to announce an exclusive deal with Voice of Baceprot (VOB), the first Indonesian band to perform at Glastonbury. This powerful metal trio are known for their electrifying energy and bold sound, capturing global audiences with their unique music and message. Through this partnership, ADA is committed to amplifying their impact, driving a stronger presence in Indonesia and internationally.

In Thailand, Maruekatat steps into the role of Head of ADA Thailand, bringing 18 years of extensive experience in business development and content acquisition from key positions at LINE TV, TikTok, and GMM Grammy. Her expertise will be instrumental in expanding ADA Thailand’s footprint and developing service offerings to empower independent artists while nurturing long-term relationships with partners.

Additionally, ADA, in collaboration with Warner Music Asia, has completed a strategic deal with GMM Music, the largest independent label in Southeast Asia. This partnership grants ADA local and global digital distribution rights to GMM Music’s extensive catalogue on major platforms like Apple Music and Spotify. This collaboration underscores ADA commitment to advancing the local music industry while fostering business growth and innovation.

To further reinforce its commitment to the Thai music market, ADA will be one of the sponsors of the upcoming Maha Rasop Festival 2024 on November 23-24 at ESC Park, Bangkok. This festival showcases high-quality live performances and independent music. The sponsorship aims to enhance ADA’s brand visibility among local and global industry tastemakers while providing networking opportunities for existing clients and fostering relationships with potential partners for future collaborations.

Sarah Ismail, Head of ADA Asia, says: “Expanding our operations in Indonesia and Thailand is a crucial step in our strategy to empower artists and elevate their music on the world stage. We are excited to welcome Rasti and Arisa, whose expertise and vision will undoubtedly drive our mission forward in these vibrant markets.”

Cat Kreidich, President of ADA, added: “These strategic appointments and partnerships reinforce our dedication to the Southeast Asian music scene. We look forward to the incredible talent that will emerge from this region as we continue to support and collaborate with local artists and labels.”