PUMA Heats Up Las Vegas with the Return of the Iconic Speedcat

The space immersed guests in the campaign’s road trip adventure, complete with a replica of Rośe’s motel room set as a standout photo moment. Attendees had the opportunity to delve into the sneaker’s
journey, from archival pieces to recent standout collaborations, while also customizing their own Speedcat
sneakers.
Notable guests, including Emily Ratajkowski, Xavi Simons, Jodie Woods, Avani Gregg, Danielle Guizio, Sami Miro, and friends of the brand, joined the celebration, with DJ Noodles providing the soundtrack. The night wrapped up with an electrifying DJ set by Paris Hilton, framed by the iconic lights of the Las
Vegas Strip. The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting November 26 in North America and globally on December 5, 2024, at PUMA.com, PUMA flagship stores, and selected PUMA stockists.
 

Earlier in the evening, PUMA also celebrated the opening of its brand-new Las Vegas Flagship store with PUMA Golfer Rickie Fowler and PUMA Football athlete Xavi Simons for a ceremonial ribbon cutting. The Las Vegas location is PUMA’s second flagship store in North America, the first is located at 609 Fifth
Avenue in New York City. It features an array of lifestyle pieces as well as innovative technology that creates an interactive experience for visitors.