Zain’s Inclusion, Diversity & Equity University recognized as ‘Best People Development’ program at MERIT Summit Awards

• With 2,000 Zain talents participating, the initiative between Zain Group and Spain’s IE University is one of the biggest internal educational programs globally
• Judges acknowledged the programs valuable collaboration and impact analytics that indicated thorough planning and execution
• Participants can extend their learning and pursue a Master’s Degree

Zain Group, a leading provider of innovative technologies and digital lifestyle communications operating in eight markets across the Middle East and Africa, has been awarded the “Best People Development” program for its Inclusion, Diversity & Equity University (IDEU) initiative in partnership with Spain’s IE University at the annual Merit Summit Awards recently held in Dubai.

Since 2017, MERIT has been providing a unique forum for HR and Learning & Development directors of international companies from different industries and executive education leaders to recognize achievements and elevate organizational, leadership and people development, and elevate the state of corporate learning “The MERITS” have been designed to award impactful transformational initiatives.

Zain’s IDEU program was designed to provide an immersive, interactive, and engaging learning experience that aligns with the demands of contemporary digital landscape. It serves as a route for 2,000 Zain professionals to enhance their skills and evolve into the innovators and leaders in digital transformation that their departments require. Their goal is not merely to address the existing challenges but to excel in the face of both the known and unforeseen obstacles in our present and future business environments.

Ms Maryam Saif, Zain Group Chief Inclusion, Diversity and Equity Officer commented, “The IDEU educational pioneering initiative epitomizes our organization’s unwavering commitment to purpose-driven progress and organizational impact. This prestigious award from MERIT serves as a testament to our dedication to Inclusion, Diversity, and Equity, as we strive to cultivate a workforce that reflects what is essential for innovation and success in today’s global landscape. By enabling 2000 employees to embark on a transformative journey, we are not only investing in their individual growth, but futureproofing our organization.”

More on IDEU

As a people-first business, to further its organizational mission and ambitious business targets as well as continue the company’s commitment to enhancing internal capabilities for the advancement of personal and career growth of its talented workforce, Zain established the IDEU in collaboration with Spain’s IE University. This partnership extends the opportunity to 2,000 talented Zainers to participate in an inclusive online Digital Transformation program (MDT), which also offers attaining a master’s degree.

Since launch in May 2023, 1,895 employees have started their digital transformation journey with high passing rates, solidifying its success. To date, average course passing rate is 91.9%; 700+ active students pursuing a master’s degree; 4000+ certificates attained; and 45,000+ training hours completed.

This hugely impactful program is one of the biggest internal educational programs globally and positions Zain as a leader in employee development, setting a new standard for workforce investment. Zain believes that because of the accelerated speed of its industry, rise of AI and advanced tech, the company has an obligation to upskill its people to bridge the digital gap, together with enabling digital inclusion.