Miele Switzerland joins UEFA Women’s EURO 2025 in Switzerland as national partner

UEFA is delighted to announce that home appliance manufacturer Miele Switzerland has become a national partner of UEFA Women’s EURO 2025, underlining its commitment to promoting women’s football. This partnership aims to inspire fans and enhance Switzerland’s role as a host nation, reflecting our shared values of quality and sustainability, and creating a unifying football experience.

In addition to fan activities and VIP events, Miele will launch digital campaigns to actively engage fans and further raise the visibility of women’s football across the host country, demonstrating the company’s passion for excellence both on and off the pitch.

’’We are thrilled to partner with Miele, a brand that shares our passion for football,’’ said UEFA marketing director Guy-Laurent Epstein. ’’As we gear up for UEFA Women’s EURO 2025, this partnership will provide valuable promotional support for the tournament through Miele’s extensive online and physical presence, while showcasing the brand’s commitment to innovation and sustainability.’’

Andy Oehrli, director of marketing at Miele, added: ’’Supporting women’s football aligns well with our company motto, ‘Immer Besser’ (‘Forever Better’). Since its founding, Miele has focused on quality, perfection and sustainability – values that are essential in women’s football and find an ideal platform with UEFA Women’s EURO 2025. Furthermore, with our first sponsorship in women’s football, we are thrilled to actively contribute to the success of Switzerland’s third major football event following the 1954 World Cup and the 2008 European Championship.’’

The 16-team Women’s EURO will be held in eight Swiss cities: Basel, Bern, Geneva, Zurich, St. Gallen, Lucerne, Sion and Thun. Qualification concluded this week with thrilling matches in the play-offs. Belgium, Finland, Norway, Poland, Portugal, Sweden and Wales joined Denmark, England, France, Germany, Iceland, Italy, the Netherlands, Spain and host country Switzerland in the line-up for the much-anticipated 14th edition of the tournament.

The 16 teams will be split into four groups of four when the UEFA Women’s EURO 2025 final tournament draw takes place at SwissTech Convention Center in Lausanne, Switzerland, from 18:00 CET on Monday 16 December.

Miele Switzerland joins Swisscom as a national partner for the finals.