Mattel and Kluge Launch “Synth Riders Experience – Barbie Dance ’n Dream”

 Live out your Barbie™ dreams in VR! Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in collaboration with Kluge Interactive, released Synth Riders Experience™ - Barbie™ Dance ’n Dream, a Barbie-themed dance experience for the popular virtual reality rhythm game Synth Riders. The game immerses players in the dream world of Barbie like never before.

Barbie Dance ’n Dream is now available on Meta Quest, Steam VR and PlayStation VR2 for $2.99 USD and to all Apple Arcade subscribers for Apple Vision Pro.

View the launch trailer here: LINK

Fans of all ages will have the opportunity to dance to the K-pop hit “Barbie Dreams (ft. Kaliii)” by FIFTY FIFTY from the highest-grossing feature film of 2023, Barbie. Entering a whole new reality in the dreamscape of Barbie, players can groove at the roller disco, soak up rays at the beach, and dance in this one-of-a-kind, immersive VR and Mixed Reality experience.

“We are thrilled to partner with Kluge Interactive to offer fans another way to experience the universe of Barbie,” said  Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “Whether you’re a Barbie fan or just love to dance, players will enjoy Synth Riders Experience - Barbie Dance ’n Dream for its high-energy music, immersive visuals, and exciting gameplay.”

“Fans have been asking for more Experiences and they are coming — just like this latest musical journey with Barbie,” said Arturo Perez, CEO of Kluge Interactive. “Barbie is the first non-music IP in Synth Riders, giving us a unique opportunity to explore a legendary brand, tell a story, and bring that magic to our players.”

Barbie Dance ’n Dream features include:

• An innovative Mixed Reality mode, merging elements from the world of Barbie with the player’s real-life environment.
• A Barbie box opens to become a portal in your living room to create a unique virtual moment.
• This Mixed Reality feature is playable on Meta Quest 3 / 3S and Apple Vision Pro headsets.

Since its initial launch in 2018, Synth Riders, the top-rated immersive rhythm game, has found success on all major VR and XR platforms, from Meta Quest and PlayStation VR to Apple Vision Pro. An Apple Design Award finalist, the game includes over 70 licensed songs and additional tracks featuring artists such as Bruno Mars, Lindsay Stirling, Gorillaz, Muse, a-ha and more. 

Kluge Interactive is doubling down on Synth Riders, transforming the game into a major live service in VR and XR by continuously adding new content and features, creating a premium experience unlike anything else. 

 About Mattel 

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Kluge Interactive 

Kluge Interactive is a game studio that builds human connection through immersive experiences and platforms. Kluge is known as the creator of the rhythm game sensation Synth Riders, which is available for Apple Vision Pro, Meta Quest, PlayStation VR 2, Pico and Steam. The company has a proven track record of partnerships with major brands including Meta, Activision, Deloitte, and Samsung, among others. Founded in 2008 in Los Angeles, Kluge is pushing the boundaries of spatial computing and how the world plays, dances, and explores. Learn more at https://klugeinteractive.com/