hansgrohe Partners with John & Will Silo-Hotel by Guldsmelden Hotels in Bremen, Germany

Situated in the heart of Bremen’s Überseestadt (Docks), the John & Will Silo-Hotel by Guldsmeden Hotels opened its doors earlier this year. Located in one of the last remaining silos of the former Kellogg’s factory, this hotel stands as a remarkable testament to Bremen’s industrial past. Today, the Silo Hotel blends history, sustainability, and modern design. hansgrohe is proud to contribute to this unique project with innovative, resource-saving product solutions that align with the hotel’s ecological vision.

A Landmark with New Purpose

The former Kellogg’s factory, once a major production site for cornflakes, was a defining feature of Bremen’s industrial landscape for decades. The distinctive silo, now home to the John & Will Silo-Hotel by Guldsmeden Hotels, was built in the 1960s and served as a storage facility for grains and other raw materials. The revitalization of the silo combines the charm of industrial architecture with the demands of eco-conscious tourism. Historic elements such as the rough concrete structure and original steel beams have been seamlessly integrated into the modern design, giving the hotel a unique and authentic character that defines the Guldsmeden Hotels chain.

Sustainability as a Core Principle

The John Will Silo Hotel is committed to a forward-thinking environmental strategy. hansgrohe’s water-saving showers with flow limiters reduce water usage in guest rooms, while maintaining a high level of comfort. These product solutions, featuring precise spray technology and temperature control, promote sustainable resource use—even during a relaxing hotel stay in Überseestadt.

The hotel’s interior design also adheres to the principles of Reduce, Reuse, Recycle. Furniture and textiles are crafted from recycled materials, ensuring durability and high functionality while minimizing environmental impact.

Design That Marries History and Future

The interior of the hotel honors its industrial roots, complemented by Scandinavian-inspired clean lines. Natural materials like wood, linen, and stone create a warm, inviting atmosphere. Hansgrohe’s faucets and shower systems integrate effortlessly into this aesthetic, adding modern yet functional design elements. Through its thoughtful combination of history, design, and environmental consciousness, the John & Will Silo-Hotel by Guldsmeden Hotels sets a benchmark for sustainable tourism.

About hansgrohe

hansgrohe stands for holistic bathroom experiences that combine water- and energy-saving technologies, intelligent functions and long-lasting quality. With timeless and innovative premium products, the brand supports a sustainable lifestyle and transforms daily water routines into extraordinary experiences. Driven by a unique pioneering spirit, hansgrohe, together with its long-standing partner PHOENIX, creates living environments and product solutions for bathrooms and kitchens that enrich everyday life with more design, comfort and enjoyment. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, bathroom accessories, furniture, sanitary ceramics and kitchen sinks worldwide under the hansgrohe brand.

hansgrohe. Life is waterful.