Accor and DOJI Group Announce the Signing of Sofitel Diamond Crown Hai Phong in Vietnam

Accor, a global leader in hospitality, is proud to announce the signing of Sofitel Diamond Crown Hai Phong in vietnam, a new luxury hotel being developed in partnership with DOJI Group. This exceptional property, set to open in 2026, will be the first internationally acclaimed hotel located in Diamond Crown Hai Phong complex, bringing signature French Zest and offering state-of-the-art facilities at the top of a 45-story Tower.

“We are thrilled to introduce Sofitel’s renowned French elegance and heartfelt hospitality to Hai Phong, a city poised for growth and international recognition. Sofitel’s mission is to create cultural bridges and offer a refined, locally inspired luxury experience. Already a trusted name in Vietnam with our iconic hotels in Hanoi and Ho Chi Minh City, Sofitel Diamond Crown Hai Phong represents an exciting new chapter. This project is not just about luxury accommodation—it’s about connecting travelers to the vibrant essence of Hai Phong while elevating its status as a dynamic destination on the global stage.”

— Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery and Emblems

A landmark of luxury and architecture in Hai Phong

Located at a prime intersection in Hai Phong, Sofitel Diamond Crown Hai Phong is part of the Diamond Crown Hai Phong complex, which includes a 45-story hotel tower and a 39-story high-end residential tower. In 2021, Diamond Crown Hai Phong received the award for “Best Luxury Residence and Hotel Iconic Design Vietnam” at the DOT Property Awards and was honored with the LEED Residential Green Building Certification from the U.S. Green Building Council in 2022.

Designed with distinctive and luxurious Diagrid architecture, Sofitel Diamond Crown Hai Phong meets international 5-star standards, featuring world-class amenities and state-of-the-art facilities comparable to renowned towers across Vietnam and the region. The hotel comprises 231 rooms, 180 serviced apartments, and exclusive services such as an infinity pool, golf simulator, gym, restaurants, spa, conference center, and other luxury facilities.

Once operational, Sofitel Diamond Crown Hai Phong is expected to become a vibrant hub for high-end commercial, hospitality, entertainment, and conference activities, attracting international travelers and offering an unparalleled luxury experience to residents and visitors of Hai Phong.

Elevating Hai Phong as a New Luxury Travel Destination

Hai Phong, Vietnam’s third-largest city, is a vital port and industrial hub with a rich history, unique cultural offerings, and an emerging tourism sector. Located near Ha Long Bay, a UNESCO World Heritage Site, and the Cat Ba Archipelago, Hai Phong serves as a gateway for travelers seeking natural beauty and adventure.

Known for its French colonial architecture, vibrant markets, and authentic cuisine, Hai Phong combines urban dynamism with tranquil escapes, making it an attractive destination for both leisure and business travelers. The addition of Sofitel Diamond Crown Hai Phong will position the city as a burgeoning luxury travel destination, attracting discerning international guests and enhancing its appeal on the global stage.

A Strategic Partnership with DOJI Group

DOJI Group is one of Vietnam’s leading multi-sector corporations, ranked among the top five private enterprises in the country. In real estate and luxury tourism, through the DOJILAND and Diamond Crown brands, DOJI Group has successfully developed iconic structures that enhance urban aesthetics and elevate the quality of life in Vietnam.

“This collaboration with Accor is a pivotal step in DOJI Group’s strategy to develop a luxury hospitality business, aimed at providing world-class resort experiences that support sustainable economic and tourism growth in the regions where our projects are located. With Accor’s expertise, we are confident that Sofitel Diamond Crown Hai Phong will not only stand out as an architectural icon but will also provide luxury accommodation experiences that blend international standards with local culture, thereby contributing positively to the tourism and hospitality sector in Hai Phong.”

— Ms. Le Thi Hien, Deputy General Director of DOJI Group

This strategic partnership marks a significant milestone in DOJI Group’s plan to establish a partnership with a luxury hotel operator under the Diamond Crown brand and Accor’s strategy to expand Sofitel’s presence in the Vietnamese market. The synergy between these two renowned brands is expected to create a substantial impact on Hai Phong’s tourism landscape, establishing a world-class luxury destination with international acclaim.

“Accor is thrilled to partner with DOJI Group, one of Vietnam’s leading private corporations, to launch Sofitel Diamond Crown Hai Phong. This collaboration combines DOJI’s local expertise with Accor’s global luxury portfolio of nearly 400 hotels to deliver an unparalleled experience in Northern Vietnam. With this signing, we more than double Sofitel’s footprint in Vietnam by the end of 2025. This expansion strengthens Sofitel’s visibility in the region while reaffirming our commitment to cultural connections and meaningful travel experiences. Together, we are shaping a new chapter in Sofitel’s legacy—one that celebrates the connection between France and Vietnam.”

— Xavier Grange, Chief Development Officer Sofitel, Sofitel Legend, MGallery and Emblems

The hotel joins Sofitel’s existing portfolio in Vietnam, which includes Sofitel Legend Metropole Hanoi and Sofitel Saigon Plaza. Following the recent announcement of the signing of Sofitel Sapa Hotel & Residences, this project reinforces Vietnam as one of Sofitel’s strongest markets in Southeast Asia.

Visuals of the ceremony and renderings available here.