The Un-algorithmy algorithm: Channel 4 provides an Altogether Different way to stream this Christmas and New Year

Channel 4 is giving streamers a new way to watch over Christmas and into 2025, creating unexpected and unmistakeable content line-ups.

The Un-algorithmy algorithm sees Channel 4 launch a dedicated section on its streaming app and website where viewers can access recommendations and content collections created solely by human beings for humans beings.

Unlinked from Channel 4’s algorithm and recommendation engines, the Un-algorithmy algorithm will generate collections collated unconventionally, unexpectedly and unmistakably in channel 4’s unique tone of voice.

Some of the many new human-curated collections available from launch (December 27) include; Meltdowns (The Snowman, Married At First Sight), Pilot Episodes (Top Guns: Inside the RAF, Royal Flying Doctors), A Load of Rubbish (Rubbish Tip Britain: Dispatches, Scrapheap Challenge), Shows That Suck (Obsessive Compulsive Cleaners) and Coming Soon (Sex Toy Secrets, The Super Orgasm).

The Un-algorithmy algorithm will become a place to discover something new to watch, quickly and effortlessly; a site that’s un-linked from viewers’ viewing history, with surprising and delightful suggestions of what to watch next. 

Landy Slattery, creative innovation director, 4creative, Channel 4’s award-winning in-house agency, said: “The Un-algorithmy algorithm is another Altogether Different way of watching Channel 4. The Un-algorithmy algorithm is unashamedly unhinged compared to all the usual streaming experiences. We’ve created a new place for collections, unattached to our current curations and recommendations, where streamers can discover our content in all kinds of new, unbelievable, and unexpected ways. In fact, brand spirit is something we believe will be embraced more on future streaming platforms.”

The Un-algorithmy algorithm is the latest innovation on Channel 4’s streaming platform, following its UK-first launch on Apple’s Vision Pro device last month, which blends digital content with the physical world, enabling viewers to experience Channel 4 programming like never before.