Air France launches ‘Air France holidays’, its new offer of flight + hotel packages

Launched as a test phase in summer 2024, Air France holidays is a new range of comprehensive holidays with new offers added regularly. The website offers flexible ‘dynamic packages’ for holidays to over 400 destinations at very attractive prices, accessible all year round.

On the holidays.airfrance.fr website, everyone can access a wide selection of holiday offers combining flights operated by Air France or its partners with hotel stays* and activities. From relaxing breaks to customised tours, the website caters for all your travel desires and allows you to pay for your trips in instalments.

Discover the beaches of Mauritius, explore Egypt from the pyramids to the oases, or enjoy the magic of New York - everyone can design their own trip and also book exclusive activities (concerts, sporting events, etc.) to suit their holiday dates, interests and budget.

Members of Flying Blue, the Air France-KLM group’s loyalty programme, can also earn Miles every time they book a holiday, including flights, hotels and activities. An exclusive Air France holidays advantage.

*Hotels selected from three stars upwards.

Even more exclusive benefits for Air France holidays members

By registering for free on the Air France holidays website, each visitor can become a member and enjoy exclusive benefits.

Air France holidays members have access to special flight + hotel deals with up to 70% off. They also receive the latest news by email every week. Finally, from 6 to 31 January 2025, members will receive 100 euros in credits deductible from their purchases to save even more. Ideal for a fresh start after the festive season!

Air France holidays, you deserve a good holiday.

To promote this new offer throughout France, Air France is unveiling a unique advertising campaign created by Aura by Omnicom.

Promoting the need to switch off from the hectic pace of everyday life, with its endless alarms, calls, meetings and notifications, the campaign invites people to reward themselves for everything they’ve achieved during the year by enjoying a good holiday at the best possible price. With a nod to the French artistic movement of pointillism, the icons of the apps used on a daily basis in our professional and personal lives come together in a multitude of coloured dots to create the ideal holiday destination.

Four visuals eventually appear, illustrating different types of holidays such as sundrenched beaches, city breaks, tropical islands or relaxing by a hotel pool.

Deliberately different from Air France’s advertising, this campaign aims to target a new customer base with the creation of a dedicated brand.

It includes TV sponsorship of the programme Quotidien every evening from 6 to 31 January 2025, billboard advertising in metros and in the heart of major French cities such as Paris, Bordeaux, Lille, Lyon, Marseille, Nice, Nantes, Strasbourg and Toulouse. There is also a digital campaign on a selection of websites such as lemonde.fr in special event formats.

Air France holidays is an offer marketed by perfectstay.com.

KLM and Transavia, the other airlines in the Air France-KLM group, also offer KLM holidays and Transavia holidays.