New Balance Reveals Next Generation Furon V8, Crafted for Speed

New Balance has revealed the next generation of its signature football boot, the Furon v8, wear tested by Team New Balance Athlete Bukayo Saka. The first edition Furon v8 will be available to buy in limited quantities from 14^th January online at https://www.newbalance.com/soccer/.

The Furon v8 is crafted for speed to support players with explosive movements and the sharpest of touches. After wear testing prototypes of the first edition Furon v8, Bukayo provided instrumental ongoing feedback at different stages of development. A new Speed Ctrl Stud adds an extra stud to the responsive outsole plate from previous models, designed to support control during sudden stops and sharp pivots, moves used to devasting effect by the fastest players on the pitch. The v8 features a low-profile collar and a redeveloped heel, with an ultra-lightweight Hypoknit upper, for superior comfort, a secure feeling and an even greater sense of speed.

The first edition Furon v8 comes with a vibrant highlight base, instantly recognizable on the pitch with a contrast energy red, designed to highlight the new features and tech of the new v8 model like the Speed Ctrl Stud and the re-engineered Hypoknit collar & upper.

FURON ELITE FG V8

• Ultra lightweight Hypoknit features full and half gauge stitching, offering a different foot to ball sensation across power and finesse strikes.
• Best-in-class extended strike zone for optimized boot to ball contact.
• Engineered lockdown through an offset lacing system.
• Speed Ctrl Stud – designed to support control during sudden stops,
  sharp pivots and movements used by top players to create open space.

Following the launch of the first edition, additional colourways of the Furon v8 will be introduced from 21^st January 2025. The first edition Furon v8 will be sold with the suggested retail price of $225 and will be available to buy from selected retailers and online at https://www.newbalance.com/soccer/.

About New Balance Football

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including FC Porto and LOSC Lille, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram).

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.