Transparency to action: CDP rebrands for an Earth-Positive Future

2025 marks a pivotal moment for environmental accountability, and CDP is answering the call for transparency with a refreshed brand identity. This milestone signals a bold new strategy to tackle urgent climate and nature crises and underscores CDP’s purpose: to surface information, enabling Earth-positive decisions to protect future generations. 

For a quarter-century, CDP has empowered organizations to make informed decisions through environmental data disclosure. As the climate crisis deepens and biodiversity declines, CDP is evolving its role to meet growing challenges and market demands. The refreshed identity reflects this evolution, guided by a vision of balancing people, planet, and profit. 

CDP provides the world’s most comprehensive disclosure data, supporting the global effort to address environmental issues. Over 700 investors, representing $140 trillion in assets, and 330 Supply Chain Members, representing $6.4 trillion in purchasing power utilise this data for informed decision-making helping them manage risks, identify opportunities, and make smarter, more sustainable business decisions. 

Through CDP’s disclosure platform, companies have already identified over $16 trillion in climate and nature-related opportunities, highlighting the role sustainability plays in driving innovation and long-term profitability. By advancing transparency and Earth-positive action, CDP is helping to create a future where the best interests of the planet align with the best interests of business. 

Sherry Madera, CEO of CDP said, “Businesses hold the power to drive transformative change, and transparency is the gateway to unlocking climate solutions. But transparency is far more than mere reporting; it is a strategic investment that catalyses decisive action. By placing transparency at the heart of our new brand, CDP is empowering organizations with the tools and insights needed to make smarter, Earth-positive decisions. This approach ensures that people, planet, and profit are not only balanced, but actively working together for the benefit of future generations.” 

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Earth-positive: Earth-positive means to act — and encourage others to act — in ways that protect and restore the environment and reduce negative impacts on the planet, alongside achieving business objectives. Making Earth-positive decisions means acting with the best interests of the planet at heart. It is a state of mind as well as a guiding star for action. 

CDP is a global non-profit that runs the world’s only independent environmental disclosure system. As the founder of environmental reporting, we believe in transparency and the power of data to drive change. Partnering with leaders in enterprise, capital, policy and science, we surface the information needed to enable Earth-positive decisions. We helped more than 24,800 companies and 1,100 cities, states and regions disclose their environmental impacts in 2024. Financial institutions with more than a quarter of the world’s institutional assets use CDP data to help inform investment and lending decisions. Aligned with the ISSB’s climate standard, IFRS S2, as its foundational baseline, CDP integrates best-practice reporting standards and frameworks in one place. Our team is truly global, united by our shared desire to build a world where people, planet and profit are truly balanced. Visit CDP.net or follow us @CDP to find out more.