Authentic Partners with Sports Casuals International for Reebok Golf Expansion

Authentic Brands Group (Authentic), a global brand development and licensing company, announces a partnership with Sports Casuals International (SCI), a global sports apparel design and manufacturing company, to expand Reebok’s footprint in the golf category. Through the partnership, SCI will design, manufacture and distribute Reebok-branded adult performance golf apparel for men and women. This partnership aligns with Reebok’s focus on sport and builds on the brand’s recent signing of professional golf star Bryson DeChambeau and his team, LIV Golf’s Crushers GC.

With SCI as Reebok’s apparel partner, the brand welcomes a head-to-toe offering, with Reebok Design Group (RDG), the brand’s global hub for design, development and innovation, handling the creation and distribution of golf footwear.

“Reebok’s re-entry into performance golf is a significant milestone in the brand’s evolution,” said Steve Robaire, Executive Vice President of Reebok at Authentic. “By combining SCI’s unmatched expertise in design and manufacturing with Reebok’s brand DNA, we’re delivering a fresh, disruptive approach to golf performance. This new offering meets the modern golfer’s needs and redefines what they can expect from the game, solidifying Reebok’s position as a leader in the performance golf market.”

Adding to this, Todd Krinsky, Reebok CEO, shared, “Golf is undergoing a cultural transformation and Reebok is uniquely positioned to shake up the sport with products that bring performance, style and accessibility to a broader audience. This launch reflects our commitment to diversifying our sport portfolio and serving athletes in new, exciting ways.”

The new product assortment reflects SCI’s fabric-first approach, combining performance-driven technologies with key design elements to enhance on-course functionality. Blending comfort, versatility and a fresh, modern aesthetic, this collection delivers apparel that performs on the course and transitions seamlessly to off-course wear.

“We are thrilled to partner with an iconic global brand like Reebok as they enter the sport of golf. This partnership combines Reebok’s powerful legacy with SCI’s 30+ years of expertise in apparel commercialization, a perfect fit. We’re immensely proud of the product range we’ve developed together and look forward to seeing it shine both on and off the course,” said Trenton Pfau, Chief Executive Officer at SCI.

The product assortment will be available through various retail channels, including department stores, specialty retailers and online platforms. For more information and updates on the new Reebok golf assortment, please visit Reebok.com.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH. 

For more information, visit authentic.com.

About Sports Casuals International

SCI (Sport Casuals International) is a leading custom apparel provider, specializing in end-to-end solutions from fiber selection to finished garments. With over 30 years of experience, SCI delivers expertise in product development, production and distribution, ensuring seamless apparel commercialization. Supported by a fully integrated vertical supply chain, including owned yarn suppliers, mills and Cut-Make-Trim (CMT) capabilities, SCI partners with clients at every stage of production.

For more information contact Mat Lemieux, Director of Go-To-Market and Partnerships Reebok Golf at SCI, via mat.lemieux@sportcasuals.com, or explore our website at SportCasuals.com.

About Reebok

Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear​ that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.

For more information, visit Reebok.com