IKEA U.S. Works to Bring Relief to Southern California Wildfire Victims and First Responders
In the wake of the devastating wildfires in Los Angeles, IKEA U.S. is donating $300,000 in essential relief products to local organizations and in-kind contributions to its national non-profit partner organizations, American Red Cross, Good 360 and Save the Children, and providing free meals to first responders.
“At IKEA, we believe in the power of community and the importance of coming together in times of need. In response to the destruction and devastation caused by the wildfires, we are committed to providing immediate and meaningful support to those affected,” said Javier Quiñones, CEO and Chief Sustainability Officer, IKEA U.S.
To support those affected by the wildfires:
- IKEA U.S. has partnered with the Santa Monica Chamber of Commerce and Santa Monica College, an official donation site, to organize essential aid for evacuees. Over 50 co-workers from the LA stores (Burbank, Carson, Covina, Costa Mesa, Arcadia, Laguna Hills, and Santa Monica) dedicated 250 volunteer hours to organize and sort donations and provided 3,000+ FRAKTA bags for evacuees to carry their new supplies.
- IKEA also has partnered with TaskRabbit, deploying taskers with vehicles to sort, organize and transport donations.
- All stores in the LA market are hosting clothing drives and will continue to be collection sites for free clothing for evacuees.
- First responders can also visit participating IKEA stores and receive a free meal* until January 31, 2025.
Further, IKEA is committed to supporting its national partners and will be donating $100,000 in cash to the American Red Cross and $100,000 in in-kind products to Good360, focusing on mid and long-term recovery. Building on the $17,000+ raised from its recent holiday campaign for Save the Children, IKEA U.S. will also round up the total commitment to $100,000 for social-emotional and mental health support for children affected by the fires.
“We are inspired by the resilience and strength of the Southern California community. Together, we will overcome this challenge and rebuild stronger than ever,” continued Quiñones.
In addition to the relief aid, the safety and well-being of IKEA co-workers is a top priority, and there are several programs available to impacted co-workers including temporary housing, financial assistance and counseling.
*Valid 1/16-1/31/25 in-store only at IKEA Burbank, IKEA Carson (limited food offering), IKEA Covina, and IKEA Costa Mesa Swedish Restaurants during participating store Swedish Restaurant operating hours when first responders present valid ID or similar proof of status. First responders include, but are not limited to fire fighters, police, EMTs, national guard, and similar emergency service and relief organizations (“First Responder Evidence”). Must present First Responder Evidence at register in order to receive one (1) free adult entrée. Not valid online or on previous purchases. LIMIT: one redemption per first responder during offer period. Void if altered, copied, transferred, sold, or prohibited. Other restrictions may apply. See store for details and visit ikea.com to check individual store restaurant operating hours.
About IKEA
At IKEA, the vision is to create a better everyday life for the many people by offering well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 375 IKEA stores in 30 countries – including 51 retail locations in the U.S.
For more information on IKEA U.S., see IKEA-USA.com
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