Hansgrohe Group Presents Innovations for Sustainable and Holistic Bathroom Experiences

When the world’s leading trade fair for sanitary, heating and air conditioning technology, the ISH, opens its doors in Frankfurt/Germany in a few weeks, the international bathroom industry and interested consumers will meet again after four years. From March 17 to 21, 2025, the Hansgrohe Group with its brands AXOR and hansgrohe, will present pioneering developments in the field of water technologies, new dream bathrooms and products to an international community on 2,000 square meters of booth space.

“With pioneering product innovations and inspiring presentations, we are once again living up to our reputation as an industry leader in innovation, design, quality and sustainability. We create inspiring moments with water and protect this precious element at the same time. Not only with our dream bathrooms, but also, for example, with a presentation of future-oriented water technologies from our think tank, the Hansgrohe InnoLab,” says Hans Jürgen Kalmbach, Chairman of the Executive Board, Hansgrohe SE.

Sustainability as a Field for Innovation

With an exhibition area on the topic of “Sustainable Living”, Hansgrohe is following on from the “Green Vision Beyond Water: Rethinking Bathroom Culture” concept first presented at ISH 2023, a bathroom with a 90% reduction in water and energy consumption and 90% fewer CO2 emissions. Technologies and solutions for the various areas of water use in the home will be on show. The insights into the concepts of sustainable solutions for water use, treatment and reuse are intended to inspire visitors to use this precious resource more consciously in their everyday lives.

[b"Escape the ordinary" - AXOR Presents New Shower Portfolio by Antonio Citterio[/b]

AXOR (www.axor-design.com) is a pioneer in the development, design and production of avant-garde design objects for luxurious bathrooms and kitchens. The brand’s faucets, showers and accessories carry the demand for perfection in design, manufacturing and function. At this year’s ISH, AXOR is presenting a new overhead shower collection by Antonio Citterio, the AXOR ShowerSphere, in line with the brand campaign “Escape the ordinary”. The products developed with the Italian architect and product designer expand the immense spectrum of design freedom for individual luxury bathrooms from AXOR. The AXOR ShowerSphere can be found at the ISH in individual bathroom concepts by Antonio Citterio and Tara Bernerd, as well as in a water installation.

hansgrohe Orchestrates Water

With the brand claim “Life is waterful”, the premium brand hansgrohe (www.hansgrohe.com) defines the bathroom as the center of well-being. hansgrohe presents not only a pioneering reinterpretation of a popular shower classic, but also a completely new category for holistic bathroom solutions. With innovations in all three core areas - shower, washbasin and toilet - hansgrohe demonstrates its unique expertise in transforming water into extraordinary experiences. A particular highlight is the new edition of one of the most popular shower collections, which is set to impress with contemporary technology and modern design. The portfolio is complemented by smart toilet solutions and innovative 2-in-1 concepts at the washbasin. At the trade fair, visitors will experience how hansgrohe combines perfect design with visionary technology, and thereby completely rethinking the bathroom.

Advice and Service at the Trade Fair

The Hansgrohe Group awaits its guests with an international team of experts from product management, sales, innovation & sustainability, technical service and corporate communications. Journalists have the opportunity to take part in tours of the new products and discussions with company representatives from Monday to Thursday - inquiries and appointments can be made in advance by e-mail: public.relations@hansgrohe.com. During the hansgrohe “Innovation Hour” on March 18, starting at 10 a.m. in the Rotunda above the Festhalle, the experts from the spray laboratory will give interested members of the press an exclusive insight into the development of the new shower program. Here they will unveil the technological refinements that make every shower a unique water experience. Registration for the event by e-mail is also requested at the above e-mail address. The Hansgrohe Group also invites trade visitors to a relaxed get-together at the trade fair booth in the Festhalle on Monday and Wednesday from 6 pm onwards.

About the Hansgrohe Group – Setting the Beat of Water. Since 1901.

With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. Founded in 1901 in the Black Forest, the company gives water form and function with its faucets, showerheads and shower systems. In combination with sanitary ceramics and bathroom furniture, the company offers individual design options from a single source for holistic bathroom experiences. The 123-year history of the company is marked by innovations, such as the first hand-held shower with multiple spray types, the first pull-out kitchen faucet, and the first wall bar to hold a hand-held shower.The company holds more than 20,000 active property rights. The Hansgrohe Group stands for long-lasting quality products and for responsibility towards people and the environment. Sustainable production of resource-conserving products is central to the company’s business activities around the globe. By developing innovative technologies for faucets and showers, Hansgrohe achieves the greatest possible effect on protecting water as a resource and limiting and adapting to climate change during the usage phase of its products. As part of its consistent sustainability strategy, Hansgrohe is equipping all water-bearing products exclusively with water-saving technologies by 2030 within its "ECO 2030" initiative. With 35 subsidiaries and 21 sales offices supplying products in more than 150 countries, the globally active company in the sanitary industry is a reliable partner to its customers in all regions of the world. The Hansgrohe Group, its brands and products have won numerous awards, including more than 700 design prizes since 1974. The products of the Hansgrohe Group are found around the world: on renowned cruise ships, in luxurious 5-star and boutique hotels, in international metropolitan cities, in extraordinary spas, exclusive bathrooms of lodges and luxury villas, public facilities, as well as in countless private homes. The Hansgrohe Group’s high quality standards are ensured by eight wholly-owned production facilities: four in Germany, one each in France, in Serbia, the United States and China. In 2023, the Hansgrohe Group generated a turnover of EUR 1.406 billion. It employs around 5,400 people worldwide, about 60 percent of whom work in Germany.