Authentic Brands Group Announces Strategic Partnership with Versa Group for Eddie Bauer and Vince Camuto Dress Shirts

Authentic Brands Group (Authentic), a global brand development, marketing, and licensing company, announces a new partnership with Versa Group, a leading manufacturer and distributor of apparel. Through this agreement, Versa Group will take on the design, development, and distribution of dress shirts for Eddie Bauer and Vince Camuto in the US.

This partnership leverages Versa Group’s expertise in creating high-quality apparel and Authentic’s commitment to the development of its portfolio renowned brands/ Known for its iconic outdoor and lifestyle heritage, Eddie Bauer’s dress shirts will continue to reflect the brand’s dedication to comfort, durability, and practicality. Vince Camuto’s offerings will embody its signature modern sophistication, catering to the contemporary professional and fashion-forward customer.

“We are excited to collaborate with Versa Group to expand the Eddie Bauer and Vince Camuto dress shirt categories,” said Jarrod Weber, Global President, Sports and Lifestyle. “As a long-standing partner of Authentic, Versa Group’s proven capabilities in design and distribution align perfectly with our vision to provide consumers with products that seamlessly blend style and functionality.”

For Vince Camuto, the new range of dress shirts is set to launch in February, while Eddie Bauer dress shirts will launch in April. Both brands will be available at select department stores and retailers.

“Partnering with Authentic to bring Eddie Bauer and Vince Camuto dress shirts to market is an incredible opportunity,” said Marc Seruya, CEO and President at Versa Group. “We look forward to delivering collections that uphold the integrity and vision of these esteemed brands while meeting the demands of today’s discerning customers.”

This partnership underscores Authentic’s ability of identifying best-in-class partners to strengthen its brands’ presence across key categories. With Versa Group at the helm of dress shirt development, Eddie Bauer and Vince Camuto are poised to enhance their market share and appeal to a broader audience.

Charlesy Seruya, Senior Vice President at Versa Group, added, "We recognize a significant opportunity in the dress shirt market for established legacy brands to leverage premium fabrics and advanced technology, while also reaching new and untapped distribution channels to meet the evolving demands of today’s consumers.”

About Authentic Brands Group

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide.

Authentic’s  portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.

For more information, visit authentic.com.

About Versa Group

At Versa Group, we have proudly crafted a legacy of excellence in men’s fashion since 1996. What began as a passion for quality apparel has grown into a global brand recognized for its superior craftsmanship, innovative designs, and unwavering commitment to our clients. We specialize in creating high-quality woven shirts, dress shirts, sport shirts, knits, bottoms, jackets, and accessories that reflect the perfect blend of tradition and modern style.

Our diverse portfolio includes some of the most respected national brands in the industry. Whether it’s a timeless classic or the latest trend, our designs are tailored to meet the needs of every lifestyle.