Diageo agrees sale of Cacique to Bardinet S.A.

 Diageo plc, a global leader in premium alcoholic beverage drinks, has today signed and completed the sale of Cacique to Bardinet S.A., one of the leading Spanish spirits players.

Cacique is an authentic rum brand from Venezuela with a 65-year hertitage. It is popular amongst consumers in Spain and Venezuela.

John Kennedy, Diageo’s President, Europe said: “The sale of Cacique reflects Diageo’s strategy of maintaining a sharp focus on effective portfolio management. We are confident that Bardinet is the right owner for Cacique, maintaining the brand’s authenticity and prominent position in Spain and Venezuela, as well as building its position in Continental Europe.”

On the purchase of Cacique, Jean-Paul Bouyat, CEO of Bardinet S.A. added: “We are excited to announce the acquisition of Cacique, a uniquely positioned Venezuelan rum with a strong heritage. This is a strategic addition to our portfolio which will help us to increase our rum market share in Spain and beyond. We are looking forward to integrating this brand into our family, continuing to strengthen our offering, whilst always ensuring exceptional taste and quality.”

ENDS

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere

About Bardinet

Bardinet is a key player in the Spanish Wine & Spirits category. With 200 associates, the company has a wide portfolio of spirits but also of Cava and Rioja wines, and non-alcoholic beverages.

Rum is at the heart of the company’s history, with NEGRITA ranking No.3 rum brand in Spain and a renowned expertise for aging rums.

Bardinet has grown significantly over the years, taking over the distribution of Marie Brizard Liqueurs and Cutty Sark Scotch Whisky.

Since 1993, Bardinet has been part of the group La Martiniquaise-Bardinet, an independent French wines & spirits group founded in 1934. La Martiniquaise-Bardinet is a leading spirits group in France and features in the world’s TOP 10. The group has a turnover of 1,5 billion euros, operating in 180 countries with a large portfolio of international brands and a full control of the elaboration process with a strong commitment to sustainable development.