The LEGO Group and Van Gogh Museum Unveil Stunning Van Gogh-Inspired Sunflowers LEGO Set: A Masterpiece in LEGO Bricks

 Today, the LEGO Group unveils the LEGO Art Vincent van Gogh - Sunflowers set. Created in close collaboration with the Van Gogh Museum in Amsterdam, the brick-built painting captures the iconic brushstrokes of Van Gogh’s masterpiece.

The 2615-piece set enables fans to immerse themselves in Van Gogh’s art and to learn more about the inspiration behind one of his most beloved paintings: Sunflowers (1889). The set has been carefully designed to create a 3-D brick version focusing on the three radiant shades of yellow and Van Gogh’s famous use of light and shade. The set features the 16 sunflowers of the painting with adjustable petals, a removable frame, a tile with Van Gogh’s signature and a hanger element to display.

Imagine yourself as a painter in front of a blank canvas. Inspired by vibrant colors, the artwork is built by adding layers and layers of details until the LEGO® Art Sunflowers comes to life. While building, you can listen to a podcast created together with the Van Gogh Museum, featuring Senior Curator Nienke Bakker and the LEGO Designer Stijn Oom, available from 1st March at LEGO.com, YouTube and Spotify. The podcast touches on the collaboration between LEGO Group and the museum in the designing process of the set and the story on how Vincent became known as the painter of sunflowers.

Speaking about bringing Van Gogh’s work to life in LEGO bricks, LEGO Designer Stijn Oom said: ’Working on one of the world’s most famous paintings can be quite daunting, but recreating Sunflowers has been a dream come true. We collaborated closely with the Van Gogh Museum and its experts, delving into the details to meticulously craft a 3D version of the original artwork. One of the most challenging yet crucial aspects was translating the impasto effect into LEGO bricks while preserving the painting’s asymmetrical yet balanced composition. We are incredibly proud of the result and hope our fans enjoy building it as much as we enjoyed bringing Van Gogh’s masterpiece to life.’

Rob Groot, Managing Director of the Van Gogh Museum, is very excited that one of the most beloved paintings of the permanent collection is now captured in a LEGO set. “It was wonderful to see how LEGO Group and the experts of our museum have collaborated with such attention to detail and appreciation for the original artwork. We hope this LEGO set will inspire and engage new audiences with the art and life story of Vincent van Gogh.

Celebrating the launch of the product on the 1st of March, the LEGO Group has created two lifestyle brick replicas of the painting which will be permanently displayed in the LEGO Store, Amsterdam and the Van Gogh Museum from that date on. LEGO fans in Amsterdam and Marseille will be able to meet the LEGO set designer, Stijn Oom, and get their set signed at the LEGO Stores on 1st March and 2nd March respectively. Throughout this year, more fun activities will be organized in partnership with the Van Gogh Museum in Amsterdam. A brick-built LEGO installation will be on view in the museum from June – August 2025 and will later be housed at LEGO House Billund and LEGO World, Utrecht. To make this experience available to all, a virtual curated tour will be created with the Van Gogh Museum enabling LEGO enthusiasts worldwide to enjoy the installation from the comfort of their homes. Stay tuned for more information.

The Van Gogh Museum in Amsterdam, renowned for housing the world’s largest collection of Van Gogh’s works, proudly includes the version of the Sunflowers painting among its treasures. This iconic masterpiece, painted by Vincent van Gogh in 1889 during his time in Arles, France, captures the vibrant beauty and intricate detail of the sunflowers he so passionately depicted.

To celebrate the launch of the sets, select LEGO Stores across AMS and EMEA will be hosting a LEGO Art Vincent van Gogh – Sunflowers-themed Make and Take between 1st – 8th March and 1st – 6th March 2025, respectively. To find out more, check out LEGO.com/Stores.

The LEGO Art Vincent van Gogh - Sunflowers set is available for pre-order from 28th January 2025 at www.LEGO.com/Sunflowers and LEGO Stores, and available for purchase from 1st March 2025 priced at € 199.99 / £169.99 / $ 199.99.

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Product Information:
Age: 18+
Price: 199.99 EUR  / 169.99 GBP  / 199.00 USD 
Pieces: 2615
Product number: 31215
Dimensions: W: 41cm  / D: 5cm  / H: 54cm  
Available: Pre-order 28.01.25 and 01.03.25 for All 
URL: www.LEGO.com/Sunflowers

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg Godt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com.

About the Van Gogh Museum
The Van Gogh Museum in Amsterdam houses the world’s largest collection of Van Gogh’s art with over 200 paintings, close to 500 drawings and more than 700 letters. Vincent van Gogh’s work takes visitors on a journey through his life and shows the ideas and ambition behind his art. The museum welcomes visitors from all over the world and reaches millions through social media and its website. The Van Gogh Museum develops various products and services inspired by the life and work of Vincent van Gogh. It is our mission to inspire diverse audiences by the life and work of Vincent van Gogh. Which is why products in the web shop and collaborations with different partners tell Vincent van Gogh’s story. All products and services are being developed with Vincent van Gogh’s heritage in mind and all profits contribute to maintaining the Van Gogh Museum’s activities.