New Balance Welcomes Jeremie Frimpong to the Brand’s Roster

New Balance Football announced the signing of Bundesliga Champion and German Cup Winner, Jeremie Frimpong, to the brand. The attacking right back served as a key member of the Bayer Leverkusen team that brought home the first Bundesliga title in the club’s history last season and joins New Balance as part of the brand’s commitment to championing the next generation of talent.

Jeremie worked his way up through the Manchester City Youth Academy before joining the professional circuit, signing with Celtic F.C. in 2019 and capturing the Scottish Championship, Scottish Cup and Scottish League Cup with the club. The dynamic right back joined his current team in 2021, netting 14 goals and 12 assists across 47 appearances during his title-winning season. The Netherlands native also represented his home country as a member of the 2022 World Cup squad.

“Jeremie is one of the most exciting players in the sport on and off the pitch. He’s an exceptional talent who brings a uniqueness to our roster between his attacking defensive playing style and desire to give back to his community,” says Andrew McGarty, Global Director of Sports Marketing for Global Football at New Balance. “We welcome Jeremie to the NB family and look forward to integrating him across the brand.”

The relationship will extend beyond the pitch, as New Balance will support Jeremie and his non-profit The Pathways Project, a career transition initiative designed for footballers aged 15-22, with a focus on professional academy players, to guide them through exploring career pathways beyond football.

“New Balance stands behind their values as a brand, and their passion and dedication to their athletes is a huge part of why I signed with them. There is so much more I want to achieve, from winning another German Championship to supporting the athletes involved in The Pathway Projects, I know New Balance will support me every step of our journey together,” says Jeremie.

Jeremie will be featured in performance and lifestyle campaigns across the brand.

For more information, visit www.newbalance.com/football

About New Balance Football

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including FC Porto and LOSC Lille, as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram).

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world.  New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K.  New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.