Weekly Prompt: Google Launches "Ask for Me" AI Bot and other news

Google has launched "Ask for Me" an AI-powered tool designed to contact local businesses on behalf of users, streamlining the process of comparing prices and checking availability. Currently available in the US through Search Labs, the feature initially focuses on nail salons and car mechanics.

Users initiate the process through Google Search, providing details about the service required, such as the type of car maintenance or desired nail treatment. The AI then contacts relevant businesses using Google’s Duplex technology, enabling natural-sounding conversations. Importantly, every call begins with a clear announcement that it is an automated system acting on a user’s behalf, addressing potential concerns about automated calls. Responses are relayed to the user via SMS or email within 30 minutes, allowing quick comparison of options.

Businesses can opt out of receiving these calls through their Google Business Profile settings, retaining control over customer interactions. Google has also implemented call quotas to prevent businesses from being overwhelmed with requests. Data collected through "Ask for Me" may be used to improve the service and handle similar requests more efficiently, contributing to Google’s ongoing AI development. The feature is currently experimental and requires enrolment in Search Labs, which involves sharing data with Google for AI model improvement.

Sources: Mashable, The Verge, Search Engine Journal

Amazon Ads has released Brand+, a new AI-powered tool within its demand-side platform (DSP), designed to simplify brand awareness campaigns for video advertising. Leveraging Amazon’s vast data resources, Brand+ analyses shopping, browsing, and streaming signals to target audiences predicted to be considering a brand’s product or service. Marketers can deliver video ads across Amazon properties like Prime Video and Twitch, as well as premium video publishers.

According to Amazon Ads, beta testing showed some advertisers achieving sales increases exceeding 10% and website traffic growth of over 70%. The tool aims to help marketers reach potential customers throughout the marketing funnel, achieving both awareness goals and driving conversions. Read more on MediaPost

Bluesky adds a video tab to user profiles. Doubling down on video content, Bluesky has introduced a dedicated "Video" tab to user profiles. This new tab, prominently displayed on profile screens alongside main options like "Posts" and "Feeds" allows users to easily showcase all their video content in one place. This follows the recent launch of a dedicated video feed within the app, further highlighting Bluesky’s focus on video for user engagement and retention. While video posts on Bluesky are still limited to one minute in length, the new tab makes it easier for users to discover and view videos shared by others without having to scroll through their main feed. This move aims to positions Bluesky to better compete with video-centric platforms and potentially capitalize on video monetization strategies in the future. Read more on Social Media today