Sabre and Loco Partners announce partner agreement to grow market share in Japan

Sabre Hospitality, a division of Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, has signed a new partnership with Loco Partners in Japan. Through this agreement, Loco Partners will focus on connecting hotels in Japan to the global travel marketplace through Sabre Hospitality’s Global Distribution System (GDS Distribution). This solution connects hoteliers to the main Global Distribution Systems, including Sabre’s own.

This strategic collaboration will enable Sabre to expand its already strong presence in Japan’s hospitality market, while increasing global visibility for Japanese hotels. Meanwhile, travel agents worldwide will gain enhanced access to content and offers from high-quality hotels and traditional Ryokan accommodations across Japan.

Until now, many hotels and ryokan accommodations in Japan have not been listed on GDSs, making it challenging for travel agencies globally to discover and book these unique properties. Loco Partners will be a crucial bridge, opening doors to global travel agencies for these hotels and ryokan accommodations.
“Japan is a key growth market for us, and this agreement is a step forward in our strategy to enable technological advancement for Japanese hoteliers, while bringing increased and enhanced content to the global travel marketplace,” said Frank Trampert, SVP, Global Managing Director of Community Sales, Sabre Hospitality. We’re very excited about the potential this partnership holds in increasing the visibility and accessibility of Japan’s diverse accommodations on a global scale.”

GDS Distribution is part of Sabre Hospitality’s Distribution Studio, which features a number of solutions to configure distribution, helping hoteliers to increase hotel revenue by managing their distribution channels with accuracy and efficiency.

“We’re thrilled to partner with Sabre Hospitality,” said Mr. Koji Washino, CEO of Loco Partners. “This partnership not only supports our mission to showcase the best of Japanese hospitality but also strengthens our ability to connect with a broader audience of international travelers. We look forward to the positive impact this collaboration will have on our industry, and the enhanced experiences it can offer to travelers worldwide.”

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About Sabre Corporation   
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.

About Loco Partners
Relux is an accommodation reservation service that delivers special travel experiences. We will only introduce you to accommodations that we can wholeheartedly recommend, carefully selected by the Relux review committee. What Relux wants to deliver is not only the charm of the inn, but also discoveries that could not be made in daily life, and irreplaceable experiences that will make you reconsider the richness of your life. At Relux, we offer special trips to enrich your life. https://rlx.jp