Unilever becomes official UEFA Women’s EURO 2025 global partner

UEFA has today announced that Unilever, a global leader in consumer goods, has become an official global partner of UEFA Women’s EURO 2025, taking place in Switzerland across eight host cities from 2 - 27 July 2025.

The partnership, which builds on Unilever’s sponsorship of UEFA EURO 2024, will see brands from their Foods and Personal Care business groups – including renowned brands such as Hellmann’s, Knorr, Dove and Rexona – produce integrated campaigns that reach consumers in, at, around and away from the stadium designed to enhance the fan experience and promote the company’s commitment to growing the women’s game.

’’Building on the success of our collaboration last summer, we are delighted to be continuing our partnership with Unilever for UEFA Women’s EURO 2025. The support and interest in women’s football is on a sharp upward trajectory, and with Unilever’s portfolio of Food and Personal Care brands reaching billions of people every day, we look forward to celebrating the power of the game and bringing excitement to fans everywhere.’’

Guy-Laurent Epstein, UEFA marketing director

’’We are thrilled to partner with the UEFA Women’s EURO 2025, enabling our Foods brands to connect with a large audience who come together enjoying the thrill of a football match with friends whilst sharing delicious foods. Just as a great BBQ brings people closer, football unites fans in a shared experience of passion and camaraderie. In this partnership we will create memorable moments that highlight the best of summer – good food, great company, and beautiful games.’’

Robbert de Vreede, General Manager Unilever Foods Europe

’’This is an exciting opportunity for some of our biggest brands to tap into a big cultural moment and connect with millions of consumers who will be watching the UEFA Women’s EURO 2025. It’s a great time for women’s football and this partnership fits perfectly with our Personal Care products which are all about feeling clean and confident, and taking part in sports. Together with our retail partners, we look forward to building on the success of last year’s men’s tournament, delivering unmissable campaigns across a variety of channels that celebrate the power of women’s football.’’

Fulvio Guarneri, General Manager Unilever Personal Care Europe

The 16-team tournament will be held in eight Swiss cities: Basel, Bern, Geneva, Zürich, St. Gallen, Lucerne, Thun and Sion.

Unilever joins adidas, Amazon, AXA, Booking.com, EA, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, Lidl, PlayStation and Visa as global partners of UEFA Women’s EURO 2025.