National University Health System leads eight Singaporean academic medical centres included in global ranking

• National University Health System ranked as the strongest academic medical centre brand in Asia Pacific
• Mount Elizabeth Hospital - Orchard ranks as the world’s second-strongest AMC hospital for patient care
• Brand Finance’s annual survey of 2,500 healthcare professionals across 30 countries reveals insights into healthcare brand perceptions and factors influencing their decision to work at and recommend hospitals

Singapore’s reputation as a global hub for excellence in healthcare continues to grow, with eight of its academic medical centres (AMC) being featured in Brand Finance’s Global Top 250 Hospitals 2025 rankings, according to a new report from Brand Finance, the world’s leading brand valuation consultancy.

Six of these academic medical centres, namely the National University Health System, Singapore General Hospital, Mount Elizabeth Hospital - Orchard, Gleneagles Hospital, Mount Alvernia Hospital and Tan Tock Seng Hospital rank among the top 100 globally.

Singapore’s leading healthcare institutions earned high scores across critical market research metrics such as ‘consideration for patient care’, ‘attracting top medical research talent’, and ‘brand momentum’. They were also highly recommended by healthcare professionals for ‘patient care’ and ‘medical training

Mount Elizabeth Hospital - Orchard has been ranked as the world’s second-strongest AMC hospital for patient care. The hospital is recognised in the study for ‘using and applying artificial intelligence’, ensuring patients benefit from the latest developments in healthcare. Its reputation for exceptional patient treatment is further strengthened by its adoption of cutting-edge medical technologies, including the integration of artificial intelligence to enhance diagnostics, treatment precision, and overall patient outcomes.

Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented:

[i"Singapore’s Academic Medical Centres have gained recognition for their excellence in patient care and ability to attract medical talent.[/i] Our research for 2025 highlights the value of maintaining a well-rounded focus on care, research, and training to reinforce global leadership, in the midst of a highly competitive sector vying for top talents, patients, and research partnerships.

These achievements also reveal valuable opportunities for continued progress and refinement. Singaporean hospitals scored comparatively lower in ‘consideration for research’ and ‘consideration for teaching’ metrics, suggesting that while they excel in patient-focused care, there is room to further strengthen their reputation in academic and research endeavours.

Singapore’s top 100 AMC institutions featured in this year’s report are as follows:

1. National University Health System
2. Singapore General Hospital
3. Mount Elizabeth Hospital - Orchard
4. Gleneagles Hospital
5. Mount Alvernia Hospital
6. Tan Tock Seng Hospital
7. Changi General Hospital
8. Khoo Teck Puat Hospital & Yishun Community Hospital

For the first time the study also highlights what makes a hospital attractive for employment and what drives healthcare professionals to recommend a hospital for patient care, research, or education.

When considering employment at hospitals:

• For employment in clinical work: healthcare professionals prioritise ‘a well-run organisation’.
• For research roles: the focus shifts to hospitals with ‘a leading medical programme’.
• For education and training: ‘integrated between teaching, research, and patient care’ is most important.

When recommending hospitals:

• For medical research collaboration: a hospitals’ ability to ‘attract top medical students’ is the key factor.
• For patient care and for medical training: professionals recommend ‘organisations that medical professionals are proud to have trained or worked at’.

Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.

Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.

Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.

In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance, compliant with ISO 20671.

Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.

Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.

Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. Brand Finance evaluates brand strength in a process compliant with ISO 20671, looking at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.

Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.

Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.

The steps in this process are as follows:

1 Calculate brand strength using a balanced scorecard of metrics assessing Marketing Investment, Stakeholder Equity, and Business Performance. Brand strength is expressed as a Brand Strength Index (BSI) score on a scale of 0 to 100.

2 Determine royalty range for each industry, reflecting the importance of brand to purchasing decisions. In luxury, the maximum percentage is high, while in extractive industry, where goods are often commoditised, it is lower. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database.

3 Calculate royalty rate. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.

4 Determine brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand.

5 Determine forecast revenues using a function of historic revenues, equity analyst forecasts, and economic growth rates.

6 Apply the royalty rate to the forecast revenues to derive brand revenues.

7 Discount post-tax brand revenues to a net present value which equals the brand value.

Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.

The data presented in this study form part of Brand Finance’s proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.