BrightAI Expands Partnership with Pelsis to Bring AI-Driven Pest Control Solutions to Food and Pharma Production

BrightAI, a leader in physical AI for proactive infrastructure management, and Pelsis Group, the largest global manufacturer and distributor of pest control solutions, are advancing their collaboration with the rollout of more AI-powered pest management solutions for the food and pharmaceutical industries. Initially, the Pelsis Digital platform, developed in collaboration with BrightAI, was available in the popular Cobra LED insect light traps as part of a pilot program. Following the success of that pilot, Pelsis Digital Gen 2 technology will now be deployed in the Halo and Flytrap product lines, further automating and optimizing pest control across a broader range of facilities.

BrightAI brings the power of AI to the physical world, solving complex real-world challenges like aging energy infrastructure, faulty HVAC systems, and damaged water pipes. Now, BrightAI is applying its technology to bring innovation to pest control.

For food and pharmaceutical facilities, pest control is more than an operational concern—it is essential to maintaining safety, preventing contamination, and complying with stringent regulatory standards. Even a small pest outbreak may result in reputational damage and can be a multimillion-dollar disaster waiting to happen, as contamination can trigger FDA inspections, production shutdowns, and supply chain chaos.

Traditional pest control methods rely on manual inspections, often requiring technicians to access elevated areas to check insect light traps. This process can be disruptive, leading to downtime, posing health and safety risks, and sometimes missing early signs of infestation. As a result, potential issues may go undetected until they become more severe. According to the British Pest Control Association, it is estimated that up to 40% of the pest control workforce could retire within the next decade, putting pressure on the labor market and creating an urgent need for more efficient, technology-driven solutions to attract new talent and ensure continuity.

BrightAI and Pelsis joined forces to introduce smart, AI-driven solutions that shift the strategy from reactive to proactive. Powered by BrightAI’s Stateful OS technology, the platform operates on a simple yet effective cycle:

• Monitor: Pelsis’ digital insect light traps are equipped with BrightAI’s cameras and sensors to provide 24/7, real-time monitoring, alerting operators to potential infestations before they escalate.

• Diagnose: The data captured trains advanced AI models that identify pest species and trends, allowing for tailoring treatment plans to the specific pest—for example, using different remediation strategies for fruit flies versus drain flies.

• Act: Actionable insights guide technicians to specific hotspots, allowing them to act on day one of detection, prevent outbreaks, reduce pesticide use, and keep food and pharmaceutical production running smoothly.

All of the data is collected in a web portal, a centralized platform for tracking pest trends, generating reports, and ensuring audit readiness across multiple sites. With this portal, pest control technicians or site managers can log in and see any glue board in any factory across the globe. The system also provides a mobile app that guides field technicians to specific glue boards and areas requiring intervention, optimizing response times to identify growing infestations before they become a problem.

“Pest control in food and pharma is about more than managing nuisances—it’s about safeguarding supply chains and protecting public health,” said Alex Hawkinson, Founder and CEO of BrightAI. “The stakes are incredibly high in these industries, where a few pests can trigger disastrous consequences. This expansion will put our AI-powered light trap product in more factories, enabling more businesses to take a proactive stance. Together with Pelsis, we’re arming companies with the tools to outsmart pest control challenges.”

Pelsis Digital has been deployed in several large-scale food and beverage manufacturing facilities and high-street grocery retailers across the US, UK, and Europe. Its adoption in these industries shows its value in ensuring compliance with strict hygiene and safety standards, which are critical in food production and retail environments. Additional benefits include more accurate data for auditing needs, reduced routine visits, fewer pesticides and safer workplace conditions for field technicians.

The Pelsis Digital Halo product includes a new high-definition color camera, which provides an even better image quality and makes it easier to identify the specific species on the glue board. This product, along with the Cobra line, is also specifically designed for commercial environments, utilizing the latest LED light source technology that delivers energy savings of up to 69%.

“The feedback from food and pharmaceutical facilities has been overwhelmingly positive,” said Claire Larcombe, Global Portfolio Director of Pelsis. “Customers are seeing the immediate value in reducing operational risks and preventing costly downtime. This technology doesn’t just solve problems—it stops them before they start, and we’re eager to see how it continues to elevate safety and efficiency in these critical industries.”

BrightAI and Pelsis are committed to close collaboration, enhancing their solutions based on customer feedback and continuously introducing improved features. Pelsis plans to expand the availability of its Pelsis Digital products to new markets in the Nordics, the Middle East and Asia, further broadening its global reach.

For more information about BrightAI, please visit https://www.bright.ai/.

About BrightAI:

BrightAI is a category-defining infrastructure AI company on a mission to transform global infrastructure from reactive to proactive management, setting a new standard in resilience and sustainability. With its Stateful OS platform, BrightAI enables organizations to gather real-time data, see the unseen, and understand the true state of their infrastructure with unprecedented efficiency. The company’s offerings include a comprehensive infrastructure AI platform and a vertical application stack that delivers sector-specific AI monitoring, diagnostics, and autonomous systems for managing infrastructure health. Founded by AI pioneers and infrastructure experts, BrightAI supports industrial and infrastructure segments globally, including large service providers, asset owners, and government agencies in sectors such as water, power, gas, renewable energy, transportation, waste management, pest control, HVAC, and critical home services. By leveraging cutting-edge AI technology, BrightAI is setting new standards for infrastructure management and maintenance, paving the way for smarter, more efficient cities and industries.

About Pelsis:

Pelsis is the world’s leading manufacturer and provider of products and solutions to the global pest control and garden care industry. Our vision is to develop sustainable and innovative solutions, providing peace of mind and protecting public health, while working in harmony with nature. Pelsis employs more than 650 people across 16 sites in the UK, mainland Europe, USA and India. Our international team offers customer service, sales, technical and account support in more than 14 languages.

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