Hilton Bolsters Athens Presence with Three Lifestyle Hotels

Hilton (NYSE: HLT) has confirmed plans to open three properties in Athens following franchise agreements with Aluma Greece IKE. Adia Aluma Athens, Curio Collection by Hilton and Anise Aluma Athens, Tapestry Collection by Hilton are both expected to open in 2025, with Skylark Aluma Athens, Tapestry Collection by Hilton set to open in 2026. The signings of these three new hotels across the Curio Collection by Hilton and Tapestry Collection by Hilton brands will further strengthen Hilton’s lifestyle portfolio, adding over 500 new rooms for guests in the Athens.

Chris Nassetta, president and CEO, Hilton, said, “Hilton’s growth in Greece has accelerated tremendously in recent years, representing our ongoing confidence in its appeal as a leading destination for global travelers. More than 60 years since the opening of our first hotel in Athens, we are excited to build our presence in the city with these three hotels under our Curio and Tapestry brands. Having recently introduced the Hilton Garden Inn brand to the Greek capital, and with the forthcoming opening of Conrad Athens The Ilisian, we are thrilled to be working alongside Aluma Greece IKE to add a further 500 rooms to our Athens portfolio.”

Lior Raviv, CEO of Isrotel Hotel Chain, said, “We’re excited to be working with Hilton to bring three fantastic properties to the city of Athens. With growing international appeal for lifestyle hotels, we’re looking forward to introducing the Curio Collection by Hilton and Tapestry Collection by Hilton brands to Athens and welcoming guests to each of the properties.”

Located near Omonoia Square, Adia Aluma Athens, Curio Collection by Hilton will offer 215 rooms, with key amenities including a restaurant, lobby bar and rooftop bar, in addition to wellness facilities, including two treatment rooms and a fitness studio. Omonoia Square is one of Athens’ oldest squares and has experienced significant revitalisation over the past five years, now featuring a vast array of retail shops, bars, restaurants, and clubs.

With a total of 191 rooms, Skylark Aluma Athens, Tapestry Collection by Hilton marks another exciting conversion project for the brand. The property is also located near Omonoia Square and is renowned for its rooftop terrace, with amenities inclusive of a bar and restaurant, rooftop pool, two meeting rooms, and a wellness area including treatment rooms and gym facilities.

Following completion of work, the 99-room Anise Aluma Athens, Tapestry Collection by Hilton will join Hilton’s portfolio in 2025. This development introduces Hilton’s Tapestry brand to Evripidou, one of Athens’ liveliest neighbourhoods known for its ambiance and diverse selection of shops. Key amenities include a restaurant and rooftop bar and pool, one meeting room, and gym facilities.

All three properties have strong transport links to Athens International Airport, located 35km from each hotel.

Adia Aluma Athens, Curio Collection by Hilton, Anise Aluma Athens, Tapestry Collection by Hilton, and Skylark Aluma Athens, Tapestry Collection by Hilton will join Hilton’s growing portfolio in Greece. Hilton currently has 10 trading hotels - Chania Flair Boutique Hotel, Tapestry Collection by Hilton, Lindian Village All-Inclusive Resort Rhodes, Curio Collection by Hilton and Hilton Garden Inn Athens Syggrou Avenue, which recently opened as the first Hilton Garden Inn in Greece. Later this year the Conrad Hotels & Resorts brand will also make a brand debut in Greece with the opening of Conrad Athens.

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube. 

Curio Collection by Hilton is a global portfolio of 180 individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations. Each hotel in the Curio Collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by Hilton by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio, and follow the brand on Facebook, Instagram and X. 

Tapestry Collection by Hilton is a portfolio of more than 150 independent hotels each with an original, vibrant personality, encouraging guests to enjoy off-the-beaten-path experiences in destinations worth exploring. While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at stories.hilton.com/tapestry, and follow the brand on Facebook, Instagram and X.