Paragon Corp. Addresses State Of Indonesian Cosmetics Industry, Sustainability Best Practices & Global Expansion As Sponsor Of Harvard Asia Business Summit 2025

Paragon Corp., a leading Indonesian cosmetics company renowned for its innovative beauty products and sustainable practices, proudly announced its ambitious global expansion strategy during its presentations at the prestigious Harvard Asia Business Summit 2025.

The Summit, which took place at the Harvard Business School in Cambridge, Massachusetts, year on year attracts top business leaders, policymakers, entrepreneurs, and industry experts from across Asia, the United States, and beyond, and provided an ideal platform for Paragon Corp. to share its vision for 2025-era growth and global market penetration.

During the summit, Salman Subakat, co-founder of Paragon Corp., highlighted the company’s continued success in Indonesia and its replicable business model, driven by its flagship subsidiaries such as Wardah, Kahf, Make Over, and Emina. With a diversified portfolio of 14 renowned brands, Paragon Corp. has already established itself as a leader in the domestic market through its sustainable and inclusive approach to beauty and its commitment to empowering local communities.

Now, the company is setting its sights on expanding into new markets globally, with a focus on Southeast Asia, the Middle East, Europe and the United States.

Global Expansion Strategy

Paragon Corp. shared its multi-phased global expansion plan, which includes establishing regional offices, forming local manufacturing partnerships, and implementing sustainability initiatives to cater to diverse beauty needs. The company also aims to leverage its strong digital presence to introduce its eco-friendly, halal-certified beauty products to an international audience.

“In retrospect, the Harvard Asia Business Summit of 2025 provided an invaluable opportunity to connect with global business leaders who share our passion for innovation, sustainability, and inclusivity,” said Dr. Sari Chairunnisa, a dermatologist with a deep medical and scientific background, serving as co-founder and deputy CEO of Paragon Corp. Speaking on a panel about the beauty industry in Asia, she emphasized the company’s commitment to ethical beauty and global inclusivity.

“We believe our mission of promoting beauty that empowers and celebrates diversity is a message that transcends borders. Our goal is to build an international presence that reflects our commitment to positive change, both in beauty and in business.”

As part of this strategy, Paragon is positioning itself to become a leading global halal beauty brand, ensuring its products meet the ethical and religious standards of consumers worldwide.

A Commitment to Sustainability

Paragon Corp. emphasized its dedication to sustainable beauty practices, including the use of ethically sourced ingredients, reducing waste through eco-friendly packaging, and ensuring animal cruelty-free product development. The company’s long-standing commitment to corporate social responsibility (CSR) has positioned it as a leader in ethical and inclusive beauty.

International Recognition & Awards

Paragon Corp.’s commitment to excellence has been recognized globally.

The company was recently honored with the 2024 Deloitte Award as one of Indonesia’s Best Managed Companies, underscoring its leadership in the cosmetics industry. Wardah was additionally named one of Southeast Asia’s ‘Top 10 Beauty Brands’ of 2025. And indeed, Fortune, Time and Fortune Indonesia have respectively recognized Paragon for its innovation, sustainability efforts, and business success in the cosmetics and beauty sector.

Looking to the Future

As part of its global expansion efforts, Paragon Corp. is actively seeking collaborations with international distributors and retail partners. The company plans to increase investment in research and development to introduce products tailored to specific regional preferences and trends, all while staying true to the company’s core values of innovation and sustainability.

The Harvard Asia Business Summit 2025 ultimately provided Paragon Corp. with a platform to engage with industry peers, share insights on business growth, and establish strategic partnerships to foster future success across myriad international markets.

About Paragon Corp.

Paragon Corp. is a leading Indonesian cosmetics company with a strong portfolio of beauty brands, including Wardah, Make Over, and Emina.

Known for its commitment to quality, sustainability, and inclusivity, Paragon Corp. has become a market leader in Indonesia and is now expanding its reach globally.

The company embraces innovation, ethics, and community empowerment, with a focus on creating beauty products that reflect the diversity and needs of its customers.

Contact Information

Samuel Amsterdam

Public Relations & Communications

Amsterdam Group Public Relations

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