Talks with Teads | The Future of Connected TV with Denis Oštir from VIDAA

In the latest Talks with Teads episode, Denis Oštir, Senior Director, Editor-in-Chief, of VIDAA, joins Natalie Bastian, Teads’ Global CMO, to explore the rapid evolution of Connected TV (CTV) and the critical role the home screen plays in the viewer experience.

Talks With Teads | Denis Oštir, VIDAA

Key InsightsThe Home Screen as the Next Frontier for Advertisers

With more time spent on smart TV home screens, advertisers have a unique opportunity to reach consumers at the moment of decision-making. Denis highlights how VIDAA’s home screen advertising, including premium banner placements and video units, is becoming an essential tool for brand awareness.

Solving the Content Fragmentation Challenge

One of the biggest pain points for viewers today is subscription fatigue—juggling multiple services to access a few key shows or sports events. Denis shares his vision for a more streamlined, bundled content experience that enhances usability and engagement.

Quality Over Quantity: The Future of CTV Advertising

As streaming expands globally, Denis emphasizes the need to prioritize high-quality content and ad experiences over sheer volume. “Consumers don’t need 700 channels—they need the right 50-80 high-quality ones,” he notes, underscoring the industry shift toward premium content and strategic ad placements.

Looking Ahead

With VIDAA’s rapid expansion across global markets and a growing demand for smarter, more intuitive TV interfaces, the future of CTV promises continued innovation. As personalization and AI-driven recommendations advance, the home screen is set to become an even more valuable space for brands looking to connect with audiences in meaningful ways.

For more insights on the latest trends in marketing, media, and tech, explore our Talks With Teads series.