Former Apple, Pixar and Unity Alums Raise $4M to Launch Intangible, The World’s Simplest 3D Creative Tool

• Backed by $4M in seed funding from a16z Speedrun, Crosslink Capital and industry angels, Intangible brings Canva-like simplicity to 3D, for teams in film, games, agencies and events.
• Intangible’s intuitive, AI-native 3D studio empowers creative professionals to bring ideas to life in minutes, without the specialized technical expertise that today’s industry tools require.
• Intangible’s technology is a fresh approach to AI systems, enabling them to turn human concepts into fully-interactive 3D world models, without the expense of training large foundational models or prompt-and-hope image generation workflows.
• Intangible was founded by design luminary Charles Migos and technology entrepreneur Bharat Vasan, alongside a team of industry veterans from Apple, Pixar, Unity, EA, ILM, Spotify and NASA.

Intangible has raised $4 million in funding from a16z Speedrun, Crosslink Capital, Karman Ventures, and industry angels to introduce the world’s simplest 3D creative tool. The company’s flagship product, Intangible Studio, is currently in closed beta with partners across film, gaming, and advertising, with a public launch planned for mid-2025.

Designed to unlock creative freedom and eliminate the steep learning curve of today’s 3D tools, the company’s AI-native studio empowers teams in film, games, agencies and events to visualize ideas quickly and inexpensively, from idea inception through production. Intangible creates fully interactive worlds in a browser window in minutes, making professional-quality scene creation, storyboarding, and interactive design for the web as simple and collaborative as using Canva.

Intangible arrives as the $2 trillion global media and advertising industry is looking for ways to use AI, not only to produce content more efficiently but also to give their teams the time and headspace to deliver great ideas in the earliest stages of the creative process. By making it easy to visualize ideas in 3D – a way that is particularly intuitive for film, games, agencies and events – Intangible enables better creative outcomes, more alignment, and lower costs.

From Words to Worlds in Minutes

Humans experience, visualize and imagine in 3D, which makes it a powerful medium for communicating some of our highest art forms. However, creative teams have struggled to create in 3D due to the steep learning curves and technical skills required by industry-standard CAD tools and game engines.

This complexity slows creative iteration, misaligns teams in different phases of production, and ultimately results in higher costs and subpar creative. Complexity also artificially limits the market opportunity by locking out creative minds who have not invested thousands of hours to learn legacy tools and gatekeeping great stories from being expressed.

Intangible aims to solve this problem. Its flagship product, Intangible Studio, is an AI-native 3D design tool that delivers Lego-like simplicity, with simple building blocks to quickly build out complex creative ideas. Intangible leverages AI in a way that keeps humans at the center of the creative process and delivers benefits that current AI and non-AI systems have failed to produce:

- Ease of Use: A fast, browser-based, no-code interface that makes it easy for creatives of all levels to go from a blank 3D canvas to high-fidelity images, video and 3D exports, using natural language and intuitive controls.

- Powerful Creative Control: Unlike existing generative AI tools, Intangible offers drag-and-drop scene components, kitbashing, dynamic camera control, and interactive worlds, enabling the kind of creative control professional applications require.

- Multiplayer Collaboration: Unlike most industry 3D tools, Intangible runs in browsers using open web standards. This enables seamless real time, multiplayer collaboration for teams, the ability to embed 3D scenes on the web, and making communicating in 3D as easy as texting or emailing a link.

The result is a product that is simple, powerful, fast and universally communicative. To achieve this simplicity, Intangible took a fresh technology approach that enables AI to turn human concepts into fully-interactive 3D world models, without the expense of training large vector-based models. Intangible OS^TM combines a proprietary knowledge graph and world model, with AI large language and media models, and agentic workflows, to make 3D creation simple.

“We believe that AI should amplify creativity, not constrain it or remove the human element,” said Charles Migos, CEO and co-founder of Intangible. “Existing AI tools can generate static high-fidelity images and videos, but they lack dynamic movement, camera control, and interactivity – elements essential to professionals in film, gaming, and advertising. Now, everyone on the team can experience the joy of the creative process by bringing an idea to life, collaborating seamlessly, and ultimately delivering winning creative results.”

Designed for Business Growth & Creative Impact

With rising production costs and shrinking budgets, teams across film, gaming, agencies, and events are looking for ways to be more efficient while still delivering high-quality creative. This is a $2 trillion global media and events industry where $50 billion is spent annually on creative tools, but is looking to break from factory-style production and get back to smaller, nimbler teams.

Intangible helps creative teams grow their businesses by visualizing concepts quickly, iterating on the highest-quality ideas, and reaching consensus well before a project enters production. This eliminates the need for complex software and expensive revisions by aligning creative direction in real time.

Unlike tools that are focused purely on production of visual fidelity, Intangible’s AI-powered previews allow for rapid iteration, significantly reducing production costs and eliminating the back-and-forth traditionally required in 3D workflows. With access to thousands of ready-to-use 3D assets, creatives can quickly populate scenes, experiment with ideas, and bring their vision to life faster than ever before. And, unlike 2D image generation tools with unpredictable, expensive prompt-and-hope results, building in 3D allows for precise creative control with fewer takes needed.

Intangible was designed to support a wide range of creative applications:

- Film: Build animated sets and create storyboards that tell a complete story, for commercials, films, or social content before production begins.

- Games: Design and iterate on levels, environments, and interactive concepts with ease.

- Agencies: Create campaign collateral with precise camera control to compose, and refine visuals. Adjust camera angles, explore variations, and create images that feel alive.

- Events: Simulate marketing activations, trade shows, weddings and other high-concept events to elevate pitches and planning.

To illustrate this, watch Philip Metschan, formerly at Pixar and ILM, create a complete storyboard using Intangible and do weeks of work in just minutes.

“Interactive 3D is one of the last unconquered realms, where growth is constrained by complexity. Intangible is finally changing this by bringing an AI-native, Canva-like experience to the market,” said Bharat Vasan, Chairman and co-founder of Intangible. “Powerful enough for the creative control required by tens of millions of industry specialists, but simple enough to be usable by an audience of hundreds of millions of creatives.”

A Team of Industry Pioneers

Intangible was founded by a team deeply familiar with the building tools for the industries they serve – design luminary Charles Migos and technology entrepreneur Bharat Vasan, alongside industry veterans from Apple, Pixar, Unity, EA, ILM, Spotify and NASA.

Charles Migos has spent 30 years designing media creation tools for Apple, Unity, Microsoft, and Softimage. He led design at Unity for its 3D tools, and was the lead designer for Apple’s first-party iPad apps, including iBooks, Notes, and News, which reached billions of users. He has 180+ technology patents.

Bharat Vasan is a serial founder and investor who has taken multiple venture-backed technology businesses from inception to successful exits, including BASIS and August Home. He has a deep history in the creative and gaming space, having spent eight years as an executive at Electronic Arts, building developer tools and conducting M&A. He also spent several years leading venture investments in consumer technology at The Production Board.

“It’s rare to see a founding team that is both deeply experienced and deeply motivated by the challenges within their industry,” said Troy Kirwin, Investment Partner at Andreessen Horowitz. “Intangible is using AI to solve real problems in very large markets that stand to benefit from a 10x reduction in time, cost and complexity, by making 3D creation accessible to everyone.”

About Intangible

Intangible is a generative AI startup that makes creating and communicating in 3D dramatically simpler than current industry tools for film, games, agencies and events. Founded by Charles Migos and Bharat Vasan, Intangible is a team of artists and creative technologists that have contributed to products that reached billions at Apple, Pixar, ILM, Unity and EA. Its products make it intuitive and fast for anyone to bring their ideas to life in rich, interactive 3D while using AI to keep humans at the center of the creative process. Intangible is based in San Francisco, CA, and funded by a16z Speedrun, Crosslink Capital, Karman Ventures and industry angels from the film, games and technology spaces.

Contact Information

Abby Campbell

PR for Intangible

VSC for Intangible

Contact via E-mail