Marriott Bonvoy Unveils “Points for Points” to Reward Fans During NCAA March Madness

Whether it’s a nerve-racking free throw for one, an effortless jump shot for two, or an iconic buzzer-beater for three — basketball is all about scoring the most points. But for die-hard fans whose rituals are to track every game, it can be an emotional journey, as the team with the most points gets the W.

This year, even if your team doesn’t come out on top, you may still be able to put points on the board. To celebrate its ninth year as the Official Hotel Partner of the NCAA^® and March Madness, Marriott Bonvoy, Marriott International’s portfolio of hotel brands and experiences, is launching Points for Points to reward 134 lucky Marriott Bonvoy members for every point scored during the 2025 men’s and women’s DI basketball tournaments.

Beginning March 10, 2025, and running through the start of the NCAA Sweet Sixteen^® on March 27, 2025, eligible Marriott Bonvoy members¹ can visit joinmarriottbonvoy.com/pointsforpoints to enter for a chance to win Points for Points using their Marriott Bonvoy membership number.² Join Marriott Bonvoy for free to participate and experience all the benefits of membership. At the conclusion of the championships, Marriott Bonvoy will randomly select 134 members who will each receive the total number of points scored in Marriott Bonvoy points, which can be redeemed for unforgettable stays and exclusive experiences based on members’ interests and passions.

“Points for Points is a powerful extension of our ‘Game Day Rituals’ campaign, celebrating how travel helps athletes and fans live out their passions,” said Mandy Gill, Managing Vice President, Brand and Marketing, U.S. and Canada, Marriott International. “We’re proud to enhance athletes’ stays and elevate fan experiences with welcoming accommodations, exceptional service, and unforgettable moments that fit every traveler’s lifestyle.”

Points for Points pays homage to the game day rituals that keep the excitement of sports alive. Launched in 2024, the “Game Day Rituals” campaign features a variety of NCAA athletes,³ coaches, mascots, and fans as they prepare for games at various hotels in the Marriott Bonvoy portfolio, including the Moxy St. Petersburg Downtown, the Sheraton Chapel Hill Hotel, and the Fairfield Inn & Suites Raleigh Wake Forest.

In addition to giving fans an opportunity to enter for a chance to win Points for Points, Marriott Bonvoy members can get in on the excitement of the tournaments by bidding on two VIP Marriott Bonvoy Moments packages ahead of the Men’s and Women’s Final Four^®. Through Marriott Bonvoy Moments, members can redeem points earned through hotel stays and everyday activities to bid on unforgettable tournament experiences, such as exclusive access to in-demand concerts, the world’s best restaurants, and premier sporting events across the globe.

• Men’s Final Four VIP Experience (four packages available through March 14 and March 21): Experience the thrill of NCAA Men’s Final Four® with access to an exclusive back-of-house tour of the Alamodome, Final Four weekend VIP events, lower bowl tickets to the semi-final and championship with in-stadium VIP hospitality, and a four-night stay at the San Antonio Marriott Rivercenter on the River Walk.
  
• Women’s Final Four VIP Experience (four packages available through March 14 and March 21): Experience the thrill of 2025 NCAA Women’s Final Four^® with access to an exclusive back-of-house tour of Amalie Arena, courtside seats to the semi-final and championship, and a four-night stay at the JW Marriott Tampa Water Street.

Hotels that are part of the Marriott Bonvoy portfolio, including San Antonio Marriott Rivercenter on the River Walk, JW Marriott Tampa Water Street, and Tampa Marriott Water Street, are ready to welcome March Madness fans as they travel to the Women’s Final Four championship in Tampa, Florida, and the Men’s Final Four championship in San Antonio, Texas. Sports fans traveling for a game day getaway can also visit the Men’s Final Four Tip-Off Tailgate presented by Nissan, and the Women’s Final Four Party on the Plaza presented by Buick. The free events are open to the public and feature a variety of fun basketball-themed activities, including a sneaker cleaning and customization experience presented by Moxy Hotels, one of over 30 Marriott Bonvoy hotel brands. At the activation, Marriott Bonvoy members will have the opportunity to freshen up their kicks for game day with a professional cleaning and stylish laces and charms.

For more information, or to enter for a chance to win Points for Points, visit joinmarriottbonvoy.com/pointsforpoints. To explore the entire world of hotel brands and exclusive college sports experiences, visit the NCAA Partnership Hub.

¹Not a member? It’s free to join at joinmarriottbonvoy.com/pointsforpoints to enter Points for Points, gain exclusive rates, points toward free nights, and more.

² No purchase necessary. Must be Marriott Bonvoy Member, 18+ in 50 U.S./D.C. Ends 3/27/25. Avg. points scored 20,000 with ARV of $250. For rules, visit joinmarriottbonvoy.com/pointsforpoints.

³ Marriott Bonvoy partnered with Learfield, a diversified and influential media and technology company powering college athletics, to help bring to life its NCAA school partnerships in the Game Day Rituals advertisement via University of California, Berkeley; University of Colorado Boulder; University of Connecticut; Duke University; University of Georgia; University of North Carolina; University of Oregon; University of Tennessee; University of Texas at Austin; University of Memphis and Texas Tech University.

ABOUT MARRIOTT BONVOY

Marriott Bonvoy, Marriott International’s portfolio of more than 30 hotel brands and 10,000 global destinations, offers renowned hospitality in the most memorable locations around the world. The award-winning travel program and marketplace gives members access to transformative, eye-opening experiences around the corner and across the globe. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram, and TikTok.

ABOUT THE NCAA

The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes.