Lacoste celebrates 10 of partnership with the Miami Open

Lacoste, a pioneer of fashion-sport and an iconic French brand with a rich tennis heritage, is proud to celebrate ten years of partnership with the Miami Open presented by Itaú , one of the most prestigious tournaments. Since 2015, Lacoste has been a Platinum sponsor and the official outfitter, dressing ball kids, staff, and volunteers. The brand’s presence extends throughout the tournament with dedicated retail spaces, a VIP suite where the Maison welcomes its guests, and the players it supports in reaching the highest levels of the game.

Josh Ripple, SVP of Tennis Events at IMG, which owns and organizes the Miami Open, commented: “we are delighted to celebrate ten years with Lacoste as our valued partners at the Miami Open presented by Itaú. Lacoste and their iconic brand values and rich tennis heritage has made them a perfect match for the Miami Open over the past decade”.

Ambassadors

Lacoste supported players expected to play in the 2025 Miami Open include Novak Djokovic, Daniil Medvedev and Grigor Dimitrov wearing custom kits alongside Team Lacoste wearing the brand’s mainline tennis offering.

Retailing

Lacoste retail arrives back at Hard Rock Stadium with their exclusive pop-up boutique as well as trailer and kiosks across the grounds. Customers will be able to shop their dedicated Miami Open co-branded collection alongside an array of the French brands seasonal and core offerings as well as customize their Lacoste purchases with a wide rang of patches and engraving designed for the tournament and exclusive to the on-site shop. Lacoste continues to extend its souvenirs collection curated specifically for the Miami Open presented by Itaú including its iconic plush crocodile stuffed animal and new items including a tote, keyring and towel among other items, all in signature Lacoste green and whie, that won’t be shoppable anywhere else. Lacoste players are expected to stop by the tent to meet fans for signing over the course of the tournament.

For those not in attendance at the Hard Rock Stadium, Lacoste stores Aventura Mall, on Lincoln Road and the new Lacoste boutique in Brickell will also be celebrating the Miami Open presented by Itaú with a visual takeover in stores focusing on Lacoste’s players collection.

More on the Co-Branded Collection

The dedicated co-branded tournament collection for men, women, and children allows fans to explore pieces worn on and off the court and has been designed with both the brand French flair and Miami as always is at the heart of the collection. Dedicated motifs and vibrant pops of color pay homage to the vitality that surrounds the home of the tournament and are found accross jackets, polos, t shirts, hats and more.

In addition to the Hard Rock tent and Miami boutiques, the co-branded collection will also be available for purchase on Lacoste.com for Miami Open fans accross the country.