Novotel and Paris Saint-Germain Introduce Legendary Rooms: Immersive Experiences Celebrating Football’s Greatest Icons

Novotel Hotels and Paris Saint-Germain (PSG) have unveiled an exciting new initiative, the Novotel Legendary Rooms. This innovative project brings to life the legacies of iconic PSG players through immersive hotel rooms located in flagship Novotel hotels worldwide. Each Legendary Room offers an unparalleled blend of bespoke design, digital interaction, and memorabilia, celebrating the unique stories of these football greats.

The collaboration builds on Novotel’s commitment to delivering enriching experiences while showcasing PSG’s dedication to its global fanbase. With each room remaining a closely guarded secret until its launch, this series invites fans and guests to embark on a journey of discovery, unlocking the legacy of football legends one destination at a time.

A Bespoke Journey

Each Legendary Room is uniquely crafted to honour the life and career of a PSG icon. From the memorabilia adorning the walls to the interactive digital experiences that showcase the player’s personal highlights and spirit, these rooms offer a deeply personal connection to each legend.

Upon check-in, a unique QR code on the guest’s keycard unlocks a dedicated webpage designed to host them throughout their stay. This webpage includes exclusive interviews with the legends, where they reflect on their careers, share personal travel habits, and highlight the services and attractions of the hotel and destination. Iconic moments from the legends’ time at PSG are presented through behind-the-scenes content curated in collaboration with the club, bringing their achievements to life in an engaging way, exclusively for the eyes of the guests.

For younger guests, the experience is enhanced with tailored kids’ content, where the legends introduce themselves using references to current PSG players, creating a dynamic and relatable connection for football’s youngest fans.

Balancing Passion and Hospitality

The Legendary Rooms highlight Novotel’s ability to balance the excitement of football with the comforts of hospitality. Each room is designed to reflect Novotel’s ethos of creating spaces where guests can relax, reenergise, and connect with their passions.

[i"At Novotel, we believe travel is about more than just a destination, it’s about passion, experience, and unforgettable moments. This is one of those moments,” [/i]said Jean-Yves Minet, Global Brand President for Novotel at Accor. “The Legendary Rooms build on the remarkable success of La Suite Novotel by ALL.com at Parc des Princes, which captured the imagination of fans worldwide. Our new experiential room concept with PSG extends this vision, creating opportunities around the world to bring fans closer to the game they love through innovative and unforgettable experiences that celebrate their heroes. This is more than a stay - it’s a journey into the story of football.”

Nicola Ibbetson, Global Partnerships Director of Paris Saint-Germain, adds: [/b"[i]This collaboration is an amazing way to extend the Paris Saint-Germain experience beyond the stadium and into the hearts of our fans worldwide. By celebrating our legendary players in such an innovative and engaging manner, we are not only preserving their legacy but also creating new, meaningful connections with our supporters. This initiative underscores our commitment to excellence and our dedication to providing unique and memorable experiences for our global fanbase.[/i"

[b]World-Class Storytelling, Global Reach

With locations spanning Asia, the Middle East, Europe, and beyond, the Novotel Legendary Rooms connect global destinations with the universal language of football. Each room celebrates PSG’s storied history while reinforcing Novotel’s reputation as a leader in hospitality.

The identities of the rooms and their legends will be revealed gradually. Social media teasers and clues on PSG’s platforms will invite fans to engage in the excitement of discovery, encouraging them to guess the next player and destination.

An ALL.com Exclusive
Following the success of La Suite Novotel by ALL.com, the first hotel room nestled in the heart of the Parc des Princes, ALL, Accor’s booking platform and loyalty program, is introducing new ways for fans to live their passion with loved ones. From 20th March 2025, the first Legendary Room will be exclusively bookable on ALL.com, with additional Legendary Rooms launching soon. Football enthusiasts around the world will have the chance to live this ultimate experience, guaranteeing much more than just a stay: a total immersion in the world of Paris Saint-Germain!  

First Legendary Room Unveiling

The first Legendary Room opens in Novotel Jakarta Cikini, Indonesia, on 20th March 2025, honouring Javier Pastore, a player adored for his elegance on the pitch. Signed from Palermo in 2011 as PSG’s first major marquee transfer of the new era, Pastore played a pivotal role in the club’s transformation, contributing to five Ligue 1 titles, five Coupe de la Ligue victories, and four Coupe de France triumphs. Known for his technique, creativity, and ability to unlock defences with effortless skill, he became a fan favourite and a symbol of PSG’s rising ambitions on the European stage. Additional launches will follow in the coming months across iconic destinations, inviting fans to continue their journey with Novotel and PSG.

Football fans and travellers can now step into the world of their sporting idols with Novotel Legendary Rooms - an experience that brings them closer to the game like never before. The first Legendary Room is now open at Novotel Jakarta Cikini, with bookings available at https://all.accor.com/a/en/offers/meapac/hotel-offers/novotel-legendary-room.html 

To learn more, visit https://novotel.accor.com/a/en/novotel-experience/legendary-rooms.html

About Novotel

Novotel Hotels, Suites & Resorts offers high-quality hotels designed as comforting and energising places where guests can achieve balance in their busy lives, whether they are traveling for work, leisure or a blend of both. The brand’s wide array of hotels, suites and resorts offer a multitude of services, including spacious, modular rooms with natural and intuitive design; relaxed restaurants with nutritious choices; flexible workspaces; attentive and proactive staff; family zones for the youngest guests; multi-purpose lobbies; and accessible fitness centres. Novotel, which has over 590 locations in more than 60 countries is part of Accor, a world leading hospitality group counting over 5,600 properties throughout more than 110 countries. Novotel is also a participating brand in ALL, a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences. 

novotel.com | all.com | group.accor.com

About ALL

ALL is a booking platform and loyalty program embodying the Accor promise during and beyond the hotel stay. Through the ALL.com website and app, customers can access an unrivaled choice of stays from more than 45 Accor brands in 110 countries, always at the best price. The ALL loyalty program gives members access to a wide range of rewards, services and experiences, along with over 100 renowned partners. ALL supports its members daily, enabling them to live their passions with over 2,000 events worldwide each year: local activities, chef masterclasses, major sports tournaments and the most eagerly awaited concerts. ALL is the loyalty program preferred by travelers. Discover ALL.com

About Paris Saint-Germain

Founded in 1970, Paris Saint-Germain (PSG) is France’s most successful sports club and a leading force on the European stage. Under Qatar Sports Investments (QSI) ownership since 2011, PSG has grown into a multi-sport institution, excelling in men’s and women’s football, handball, judo, and Esports. In 2022, U.S.-based Arctos Partners invested in the Club to support its long-term growth strategy. The Club has an outstanding record, with 12 Ligue 1 titles and 52 trophies in total. 33 have been won since 2011. Over the years, PSG has attracted legendary players such as Mbappé, Ronaldinho, Beckham, Ibrahimović, Messi and Neymar Jr. and continues to work with some of the world’s best talent. With a global fan base exceeding 220 million across social media, PSG has become a cultural icon, sitting at the intersection of sport, fashion, and entertainment. Collaborations with global brands like Jordan have solidified its status as a globally recognized lifestyle brand. In 2024, the Club inaugurated the Paris Saint-Germain Campus, a state-of-the-art facility that sets new standards for athlete development and performance. PSG is committed to social responsibility, supporting disadvantaged youth globally through its PSG for Communities program with initiatives in education, sports, and inclusion. As The Club of the New Generation, Paris Saint-Germain blends athletic excellence, cultural influence, and social impact to shape the future of sport and society.

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