Xsolla and Ukie announce strategic partnership at GDC 2025 to empower Game Developers

The primary objective of this partnership is to create a new collaboration that delivers an exclusive programme, showcasing Xsolla’s unique strengths and capabilities for monetization and commercialization in games. By focusing on commercial excellence, the partnership aims to transform the long-term success of the UK video games industry, fostering sustainable growth and innovation. Additionally, the collaboration seeks to build confidence among government bodies, investors, and key stakeholders, demonstrating the UK’s potential as a global leader in the video games sector.

To achieve these objectives, Xsolla and Ukie will implement a series of targeted activations across the UK designed to support and empower game developers directly. One key initiative will be a programme of UK-wide activations, including bespoke workshops delivered through Ukie’s new Supercharged Sessions. As part of this effort, Ukie will manage and deliver two tailored workshops for Xsolla at two different game hubs across the UK, equipping developers with the knowledge and tools to maximize commercial success.

In addition to the UK-based initiatives, the partnership will include a strategic activation at Gamescom, one of the world’s largest gaming events. This presence will showcase Xsolla’s cutting-edge solutions, strengthen international connections, and reinforce the UK’s position as a global leader in game development. Throughout the year, Xsolla and Ukie will explore further opportunities to support the UK games industry through additional activations and community engagements.

Chris Meredith, Senior Vice President of Business Development - EMEA at Xsolla said: 

“We are thrilled to partner with Ukie, a leading voice in the UK games industry. This collaboration allows us to help UK-based developers unlock new revenue opportunities and streamline the monetization process. At Xsolla, we’re committed to providing a seamless, scalable experience for developers, and working with Ukie enables us to extend our support to a vibrant community of gaming professionals.”

Nick Poole, CEO at Ukie said: 

“This partnership with Xsolla is an exciting development for our members. As the video game landscape continues to evolve, developers must have access to the best tools to support their financial growth. With Xsolla’s expertise in monetization and global payment solutions, Ukie members are stronger positioned to thrive in domestic and international markets.”

Through this collaboration and partnership, Ukie and Xsolla will create custom programming, events, and opportunities for game developers to share the challenges and opportunities facing them in the growing video game industry. A full schedule of activities will be shared through Ukie and Xsolla in 2025 and beyond, as their mission is to bring opportunities together for the gaming industry and to help stimulate the growth of gaming businesses in the UK and Europe.