adidas and Minecraft Announce Multi-Year Collaboration, Blending Physical and Digital Worlds

• adidas joins forces with the gaming and entertainment brand Minecraft, known for its blocky aesthetics and one of the best-selling games of all time, with more than 300 million copies sold.
  
• The collaboration will include both apparel and footwear products as well as in-game activations.
  
• The partnership begins with the launch of a limited-edition capsule collection, inspired by the first-ever big screen adaptation of the game, the highly anticipated A Minecraft Movie. The collection will be available globally as of April 1^st, 2025.

Today, adidas and Minecraft announce a multi-year collaboration to develop apparel and footwear products as well as digital experiences, making the partnership a perfect crossover between gaming, sport, and culture.

The partnership launches with a capsule collection inspired by the upcoming A Minecraft Movie, transforming the film’s core narrative into bold, wearable designs. This collection is more than just apparel and footwear - it’s an invitation to step into the world of “A Minecraft Movie” and carry its energy beyond the screen.

Key design elements of the collection are:

GRAPHICS: Iconic characters from A Minecraft Movie are reimagined through mixed-media executions, including blocky prints and textured details.

ALL-OVER PRINTS: All-over patterns transport fans into the movie’s universe, drawing inspiration from its most memorable scenes, including the blue portal landscape that bridges the real world and the Overworld.

STORYTELLING GARMENTS: Designs inspired by the film’s most striking and memorable costumes, such as one protagonist’s bold 80s-inspired leather jacket, reimagined with elements from the adidas `80s archive.

The collection includes apparel and footwear, and is available in kids, junior, and adult sizing.

The adidas Originals x Minecraft collection launches globally on April 1^st and will be available in select stores and online at adidas.com.

A MINECRAFT MOVIE will be in theatres in North America on April 4, 2025, and internationally beginning April 2, 2025.

About adidas

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 23.7 billion in 2024.

For more information, please visit www.adidas-Group.com.

About A MINECRAFT MOVIE

From Warner Bros. Pictures and Legendary Pictures and starring Jason Momoa and Jack Black, A Minecraft Movie, directed by Jared Hess, is the first-ever big screen, live-action adaptation of Minecraft, the best-selling video game of all time. The film also stars Emma Myers, Oscar nominee Danielle Brooks, Sebastian Hansen, with Jennifer Coolidge.

Welcome to the world of Minecraft, where creativity doesn’t just help you craft, it’s essential to one’s survival! Four misfits—Garrett “The Garbage Man” Garrison (Momoa), Henry (Hansen), Natalie (Myers) and Dawn (Brooks)—find themselves struggling with ordinary problems when they are suddenly pulled through a mysterious portal into the Overworld: a bizarre, cubic wonderland that thrives on imagination. To get back home, they’ll have to master this world (and protect it from evil things like Piglins and Zombies, too) while embarking on a magical quest with an unexpected, expert crafter, Steve (Black). Together, their adventure will challenge all five to be bold and to reconnect with the qualities that make each of them uniquely creative…the very skills they need to thrive back in the real world.

Oscar nominee Hess directed from a screenplay by Chris Bowman & Hubbel Palmer and Neil Widener & Gavin James and Chris Galletta, story by Allison Schroeder and Chris Bowman & Hubbel Palmer, based on the Minecraft video game. Roy Lee, Jon Berg, Mary Parent, Cale Boyter, Jason Momoa, Jill Messick, Torfi Frans Ólafsson and Vu Bui produced, and Todd Hallowell, Jay Ashenfelter, Kayleen Walters, Brian Mendoza and Jon Spaihts executive produced.

Warner Bros. Pictures and Legendary Pictures Present A Vertigo Entertainment/On The Roam/Mojang Studios Production, A Jared Hess Film, A Minecraft Movie. The film will be distributed by Warner Bros. Pictures worldwide and by Legendary East in China, and released only in theaters and IMAX in North America on April 4, 2025, and internationally beginning 2 April 2025.