Iconic ‘Share a Coke’ is Back for a New Generation

In 2011, Coca-Cola Australia launched what became an iconic marketing campaign. Share a Coke made an impact on a global scale with a simple creative idea - turning Coca-Cola bottles and cans into personalized keepsakes by swapping out the logo with popular first names - that encouraged fans to connect and make memories with friends and loved ones.

Now, Share a Coke is making a timely comeback in 2025 as Gen Z seeks authentic connection in an increasingly digital world. Share a Coke will encourage this audience to tap into the nostalgia of personalizing a can of Coca-Cola as a creative way to show their friends, loved ones and community that they see them - a reminder that all it takes to spark a connection is a simple act of sharing.  

The 2025 iteration of the groundbreaking campaign fuses digital and IRL experiences with increased shareability and customization. Starting in April, consumers will begin finding Coca-Cola cans or bottles with names on store shelves. The rolling global launch will ultimately include 120+ countries. 

The Coca-Cola mobile app and on-pack QR codes provide a gateway to the Share a Coke digital hub, where fans can customize Coca‑Cola packaging with additional names and access the “Share a Coke Memory Maker,” an interactive digital experience to create personalized videos with their own content and memes to share with friends - all in the spirit of celebrating friendships by turning everyday moments into lasting, shareable memories. 

Other Share a Coke elements include ‘The Magic of Sharing’ film, partnering with influencers to reach Gen Z on relevant social platforms, striking outdoor creative highlighting the energy and excitement of friendship, “Share a Meal” bundles at McDonald’s restaurants in select countries, and more. 

“The iconic Share a Coke is back and supercharged at a global level, celebrating the pure magic that happens when people connect,” said Islam ElDessouky, Global VP, Creative at Coca-Cola. 

As digital natives, gen Z’s digital interactions can feel fleeting, fueling a desire for real life engagement. As Gen Z seeks authenticity and connection with people in real life in a world where interactions online can feel momentary, sharing a Coke offers a tangible way to show you care. 

“It’s not just about likes and shares… we’re talking real-world moments, amplified,” said ElDessouky.

Share a Coke honors the friendships and online experiences that define this generation, as well as the physical spaces that allow moments of togetherness to thrive through spontaneous moments of laughter, stories and fun. 

“Get ready for a whole new level of sharing with fresh experiences and ways to spark joy with your crew. We’re bringing new channels and experiences to this campaign to help people uplift friendships through real-life everyday moments, said ElDessouky.”

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https://www.youtube.com/watch?v=0Ab-F7Y3IXc