National Football League and WePlay Studios Team Up to Launch NFL Offsides

The National Football League and WePlay Studios are teaming up to launch NFL Offsides, a first-of-its-kind weekly game show where NFL players, Legends and well-known gaming creators compete in high-energy, video game-inspired challenges. Packed with larger-than-life personalities in a first-of-a-kind format, this is where content meets the gridiron in the most unexpected ways. NFL Offsides will debut on April 15, 2025, at 7 p.m. ET / 4 p.m. PT and stream live on Tuesdays during the 2025 offseason on the NFL’s official YouTube channel, with co-streams on featured creators’ channels.

The series will be hosted by Cameron Dicker, nicknamed "Dicker the Kicker" the Los Angeles Chargers Placekicker and the first NFL player born in Hong Kong, and popular streamer Ovilee May, known for her prominent hosting for esports teams, major game publishers and professional sports leagues productions. The premiere will feature NFL player Daiyan Henley of the Los Angeles Chargers and NFL Legend and 2017 NFL Offensive Player of the Year Todd Gurley, teaming up with top gaming creators Xaryu and Pikaboo for an exciting episode inspired by classic “Brawl” games.

“NFL Offsides promises to deliver a dynamic mix of sports and gaming content that will strengthen our connection to Gen-Z fan communities,” said Ed Kiang, vice president of video gaming at the NFL. “We’re excited to partner with WePlay Studios to bring this game show to life with NFL players and Legends alongside top gaming creators.”

Each episode of NFL Offsides will be divided into three segments, with unique opportunities for viewers to engage with the talent throughout the show:

• Physical Challenge: A real-life recreation of video game-inspired sets and challenges that will test participants’ physical and strategic skills.
• Mystery Segment: An unpredictable twist where participants could face puzzles, quizzes or surprise challenges led by the production team or their community in chat.
• Gaming Showdown: The ultimate test of reflexes and teamwork as participants go head-to-head in a leading video game title, pushing their competitive skills to the limit.

The show will be produced by WePlay Studios, a content production team specializing in creating entertainment shows and gaming formats worldwide. 

“Sports and video games are united by passion. Inspired by iconic ‘90s game shows, we wanted to bring that nostalgic energy into a fresh format for today’s generation,” said Max Bilonogov, chief visionary officer and executive producer at WePlay Studios. “After a decade of refining audience engagement, we’re applying that expertise to NFL Offsides. Partnering with the biggest sports league in America, the NFL, is an incredible opportunity.”

Future episodes will feature NFL players, Legends and top gaming creators, including Terrell Owens, Jeffrey Simmons, the Botez sisters, MMG, Repullze, Esfand and more.

This new series is part of the broader NFL strategy aiming to attract the next generation of fans.

NexTide Media, a creator-first media agency and ad tech solutions partner of WePlay Studios, is driving brand integrations for NFL Offsides – connecting advertisers with this one-of-a-kind gaming-meets-sports experience.

For sponsorship opportunities and brand partnerships, please contact  info@nextidemedia.com

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About WePlay Studios

WePlay Studios is a content-driven production company that blends gaming, technology and storytelling to create unparalleled viewer experiences. The company accelerates the entertainment industry with creative solutions in broadcasting, augmented reality, visual effects, interactive experiences, etc. Networks, brands and agencies worldwide turn to WePlay Studios for content development, production execution and highly targeted brand integrations.

The WePlay team was shortlisted for the Sports Emmy Awards for 2022 for outstanding coverage of an esports event and won the Webby Awards in 2023 for the best virtual event, among many other awards. WePlay Studios is proud to have developed, produced, hosted and broadcast over 30 esports and gaming events, amassing nearly two million followers and 235 million views on Twitch.