IHG Hotels & Resorts signs first Ruby Hotels properties since brand acquisition

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of its first Ruby Hotels properties since the acquisition of the brand in February 2025.

A brand-first for Berlin, the 375-room Ruby Hotel is expected to open in early 2028, developed in partnership with real-estate investment firm, Empira Group and operated by The Ruby Group. Marking the brand’s Danish debut, the signed Ruby Hotel in Copenhagen brings 219 guest rooms and is set to open in early 2027 in development partnership with ECE and under the operation of The Ruby Group.

IHG’s 20th brand, Ruby Hotels, offers guests a stylish yet relaxed charm, blending soulful design and authentic stories rooted in the cities they call home. The brand’s ‘Lean Luxury’ approach includes signature touches ranging from a great bed and shower in guest rooms created with restoration and relaxation in mind, to unique cocktails in destination 24/7 bars - all coming together to connect guests with sought-after cities at the right price.

Germany is one of Europe’s largest hotel markets, with strong domestic consumption, inbound and outbound travel. In 2023, there were around 490 million overnight stays in Germany, placing it in the top five in Europe. IHG is committed to expanding its footprint in Germany, one of its key markets in Europe, through thoughtful growth and brand diversification.

The new Ruby Hotel in Berlin adds to IHG’s growing portfolio in Germany, where it currently operates 147 open hotels and has a further 75 in development. The hotel also joins a growing pipeline of properties in Berlin including the recently signed Bristol Berlin, Vignette Collection. In Denmark, the new Ruby Hotels signing joins IHG’s open Crowne Plaza Copenhagen Towers property.

Karin Sheppard, Senior Vice President and Managing Director, Europe, IHG Hotels & Resorts, said “When we acquired the Ruby Hotels brand, we saw really exciting opportunities to grow the brand both here in Europe and around the world as it meets the demands of owners and guests for a premium urban lifestyle offering. As such, we are delighted to announce our first Ruby Hotel signings, together with The Ruby Group, less than six weeks since we welcomed the brand to our portfolio.

We have seen widespread positivity and enthusiasm from our owners and investors for Ruby Hotels as they look to develop in the growing urban micro subsegment. These latest signings in Berlin and Copenhagen are strong reinforcements of the brand’s success in strategic city centre locations, and we can’t wait to see both hotels bring their style and charm to travellers in these two energetic capitals.”

Located in the renowned Ku’damm Eck building on the prestigious Kurfürstendamm boulevard, the new Ruby Hotel in Berlin will offer guests a stylish and contemporary hospitality experience in one of Berlin’s most iconic districts. Guests staying at the hotel will be in the heart of Berlin’s history, culture, and entertainment, and enjoy a stylish rooftop terrace on the 12th floor, offering panoramic views over Berlin’s famous shopping and cultural boulevard.

The Ruby Hotel in Copenhagen will convert an existing office space, and offer guests vibrant public spaces, a winter garden on the ground floor, and a rooftop terrace on the top floor with panoramic city views. The property is situated in Frederiksberg, one of Copenhagen’s most prestigious districts, known for its rich gastronomy scene, cultural attractions, and independent boutiques.

Established in 2013, the Ruby brand currently comprises 20* hotels in major cities across Europe and has another 12 hotels under construction – all of which are set to open over the next three years. In Germany, the brand currently comprises nine hotels across Cologne, Dusseldorf, Frankfurt, Hamburg, Munich and Stuttgart.

*Numbers as of 31 December 2024

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IHG Hotels & Resorts (tickers: LON:IHG for Ordinary Shares; NYSE: IHG for ADRs) is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 20 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes with over 145 million members, IHG has more than 6,600 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.

• Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
• Premium: voco hotels, Ruby, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
• Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
• Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
• Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 385,000 people work across IHG’s hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. 

The Ruby Group under the leadership of founder and CEO Michael Struck is breaking new ground with its Lean Luxury philosophy. With a lean organisational structure and concentration on the essentials, Ruby succeeds in creating a contemporary, accessible form of luxury for modern, cost and style-conscious customers. Founded in 2013, the group operates 20 Ruby hotels across Europe, with an additional 12 hotels currently under construction or in the planning phase. Ruby also offers Ruby Workspaces – perfectly equipped workplaces and a creative atmosphere with access to an inspiring office community. Financially strong shareholders support Ruby’s expansion: ECE Group; the Austrian Soravia Group; Franger Investment, a German family office; Ocean Link, a private equity fund; the entrepreneur Michael Hehn; and Michael Struck jointly hold the company shares.