Rituals launches first airport Mind Oasis at Schiphol

The new shop, offering the full Rituals range, opened and covers an area of 141 m². The real eye-catcher is the 40 m² Mind Oasis, a space specially designed for mental and physical relaxation. Here, travellers can enjoy short and effective treatments such as the Brain Massage, which uses breathing techniques and sound vibrations to bring you into a meditative state. A 30-minute Brain Massage feels like two hours of sleep*. The Hydro Massage is also offered at Schiphol. This is a clothes-on massage on a warm waterbed, also including red light therapy, which helps to reduce stress. 

*Source: According to 76% of visitors. Research by DVJ Insights, N=106, May 2024 

Relaxing journey  
With the Mind Oasis, Rituals is creating a place of rest at Schiphol where travellers can relax and recharge before continuing their journey. This fits in seamlessly with the airport’s ambition to offer travellers a comfortable and high-quality travel experience. 

‘We are pleased to open our first Mind Oasis at Schiphol. This space offers travelers a peaceful environment to relax and momentarily escape the hustle and bustle.

Raymond Cloosterman, Founder & CEO of Rituals Cosmetics 

‘With the large-scale renovation of Lounge 1 we want to significantly improve the experience for our passengers. With a greatly improved range of food and drinks, renovated public areas and beautiful new modern shops. The Mind Oasis offers travellers a unique place to unwind, in the middle of a lively airport. This innovative concept from Rituals fits perfectly with our ambition to make Schiphol a destination where comfort and wellbeing are central.

Arthur Reijnhart, Executive Director Schiphol Commercial 

Mind Oasis in Lounge 1 at Schiphol  

The Mind Oasis is located in Lounge 1 and is part of the latest 5,000 m² redevelopment at Schiphol. Travellers flying within Europe enter this lounge after the security check. The lounge recently grew from 19,000 to 24,000 square metres, creating more walking and seating space. Schiphol is also expanding its range of shops and catering establishments with 23 new concepts, with which the airport can offer travellers even more variety and high-quality services.