Michelob ULTRA Transforms NBA Storefront Mannequins Into Social Athletes

Michelob ULTRA, the global beer sponsor of the NBA, recently took over select NBA retail storefront displays, and recreated an off the court scene using window-display mannequins, to showcase how the brand champions an active, balanced lifestyle. By day, the mannequins sported athletic attire, showcasing their fit and energic lifestyles. By night, they transitioned to a more relaxed, social vibe, enjoying life and sipping on Michelob ULTRA, capturing the essence of unwinding after a day of activity and personifying the social athlete.

The no. 1 fastest-growing beer brand* tipped off the storefront takeover at the NBA’s flagship store on Fifth Avenue in New York City before expanding the display to other locations across the country, including team stores for the Golden State Warriors, Los Angeles Lakers and Philadelphia 76ers.

“As the global beer sponsor of the NBA, Michelob ULTRA is committed to creating memorable experiences for NBA fans and social athletes alike,” said Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA. “We know that friendly competition is more enjoyable if there’s something on the line, and we wanted to use these mannequins to show the world that after a long day of play, Michelob ULTRA is worth playing for.”

This storefront takeover is the latest in a lineup of activations designed to further Michelob ULTRA’s commitment to the NBA. All NBA season long, consumers 21+ can take part in Michelob ULTRA’s Courtside sweepstakes for the opportunity to enter for a chance to win unmatched NBA prizes, including VIP experiences, exclusive memorabilia and the chance to interact with their favorite players. Consumers 21+ can also join the Courtside SMS insider program for more chances to win.

For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube.

ABOUT MICHELOB ULTRA

Introduced in 2002, Michelob ULTRA is the No. 1 fastest growing beer in the industry*. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube. (*Circana Total US MULC through w.e. 12.29.24)

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.