Vince Camuto Unveils Wonderbloom Haze Eau De Parfum with Global Brand Ambassador Ava Phillippe

The Amber Floral Gourmand scent introduces a dreamy new chapter to the beloved Wonderbloom collection

Vince Camuto proudly introduces the latest addition to its celebrated fragrance portfolio, Wonderbloom Haze Eau de Parfum. A captivating evolution of the original Wonderbloom—which debuted to acclaim in April 2024—this enchanting new scent is embodied by Global Brand Ambassador Ava Phillippe, who stars in the campaign. Wonderbloom Haze offers a richer, more indulgent interpretation, weaving together edible delights with warm woody and floral notes to create a scent that is both ethereal and empowering.

“It has been such a delight to be part of the Vince Camuto family and to represent this incredible fragrance collection,” said Phillippe. “This partnership has allowed me to embrace my individuality and femininity. I’m thrilled to continue this journey with Wonderbloom Haze and can’t wait for everyone to experience its magic.”

Building upon the luminous charm of Wonderbloom, Wonderbloom Haze opens with a radiant burst of juicy white peach and delicate orange blossom water, leading into a heart of lush, textural florals. The fragrance deepens into a warm, mesmerizing base of vanilla caviar, blonde cedarwood, crystallized amber, and musk—inviting wearers into a dreamlike world of sophistication and allure.

“Wonderbloom Haze is a journey through a fragrant paradise,” says Firmenich Senior Perfumer Clément Gavarry, who crafted the scent. “With its splash of citruses, velvety florals, and rich amber warmth, this fragrance ushers in a new era of Wonderbloom magic—capturing the essence of an enchanting escape.”

The campaign, a visual continuation of the Wonderbloom story, is brought to life by renowned photographer Shaniqwa Jarvis. Set in a mystical, dreamlike forest bathed in soft purple hues, the imagery perfectly encapsulates the scent’s ethereal beauty. Phillippe’s natural radiance and magnetic presence further amplify the fragrance’s essence of confidence and femininity.

“We are thrilled to expand the Wonderbloom collection with Wonderbloom Haze and continue our partnership with Ava,” said Lori Singer, President of Parlux, Ltd., “Ava’s effortless elegance and authenticity embody the collection’s spirit of individuality and self-expression. It has been an absolute joy to collaborate with her.”

True to the collection’s signature design, Wonderbloom Haze is housed in an organically shaped bottle that fits effortlessly in the hand. This edition is adorned with a sculpted amethyst-toned petal cap, forming a radiant crown that mirrors the fragrance’s mystery and sophistication.

The 3.4 FL. OZ./100 mL Eau de Parfum Spray will retail for $102 and launch at Macy’s, select retailers, and on vincecamuto.com in April 2025, with international releases rolling out in Spring/Summer 2025.

Fragrance Notes:
Top: Bergamot, White Peach, Orange Blossom Water
Heart: Tiger Lily, Vanilla Orchid, Wild Freesia
Base: Crystallized Ambrox®, Vanilla Caviar, Blonde Cedarwood, Musk

ABOUT VINCE CAMUTO
Vince Camuto is an aspirational lifestyle brand known for its signature craftsmanship and stand-out style. Sexy, bold and youthful, the acclaimed designer brand blends European styling with on-trend details and an element of sophistication. The brand has successfully transcended its distinctive women’s collections and today offers a broad range of products including footwear, apparel and accessories for women, men and children, as well as fragrance and home decor. The brand can be found in department stores and specialty retailers across North America and select international regions, as well as, on vincecamuto.com.

ABOUT PARLUX LTD.
Parlux Ltd. is an award-winning, Top 100 Beauty Company, renowned for creating and distributing globally
recognized fragrance and grooming brands. Our portfolio includes Billie Eilish Fragrances, Paris Hilton Fragrances, Better World Fragrance House by Drake, Kenneth Cole, Vince Camuto, Steve Madden, WeWoreWhat, The Shop Men’s Grooming Line, and more. As a full-service beauty powerhouse, we specialize in brand marketing, consumer engagement, and manufacturing, with a presence in over 80 countries and territories. Discover more at www.parlux.com and follow us on Instagram and LinkedIn.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.

For more information, visit authentic.com.