Dow Jones Launches Sales Triggers App on Apple App Store

App Gives Mobile Professionals a Customer Intelligence Edge Using iPhone and iPod Touch

NEW YORK.— Dow Jones & Company today announced its new Dow Jones Sales Triggers application for iPhone and iPod Touch is available on the Apple App Store. Dow Jones Sales Triggers gives mobile professionals access to up-to-the-minute intelligence about business changes such as management moves, mergers and new investments. This is particularly advantageous for sales professionals who need to stay on top of prospects and customers in their territory.

“It is clear to us that iPhone is having a significant impact in the enterprise,” said Tom Aley, senior vice president and managing director, Dow Jones Business & Relationship Intelligence Group. “At Dow Jones, we recognize the tools that are needed for a successful sales force and are proud to be offering iPhone and iPod touch applications that ensure our enterprise customers have access to the necessary intelligence while on the move.”

Dow Jones Sales Triggers is the newest offering in Dow Jones’s extensive and well developed product suite of customer intelligence solutions, and features a broad collection of news, company and executive information. This valuable data eliminates the time and work required for sales professionals to discover opportunities and leads, track competitive pressures and stay on top of threats based on business changes or events. Having the right information at a critical time helps sales professionals provide solutions and close deals faster.

Dow Jones developed Dow Jones Sales Triggers in response to the needs of its growing business base and it’s designed to deliver real intelligence based on facts and events that signal solid sales opportunities. Dow Jones Sales Triggers makes it easy for sales professionals to take immediate action, by showing which events actually trigger the best opportunities. Additionally, users can look up a company or executive to retrieve key information and find the right individuals at target companies included in the triggers.

As professionals seek to outperform their competition during turbulent economic times, staying on top of the latest intelligence is imperative. No longer is it good enough to follow traditional business news and industry trades. The Dow Jones Sales Triggers application for iPhone and iPod touch devices truly gives professionals an advantage. Even while on the go, they can have instant access to the most important events, allowing them to make swift, decisive assessments, and take action to beat their competition to new business opportunities.

“To stay informed and competitive, business and sales professionals in today’s digital world seek access to news and business information anywhere, anytime,” notes Shiv Bakhshi, Ph.D., director of mobility research for IDC. “Professionals, particularly road warriors, are likely to welcome mobile devices that support applications that address their information needs"

Dow Jones Sales Triggers is available for free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/ in the business category.